Change has always affected marketing in a drastic way. One day you are with the times, the next your strategy is outdated. Marketing in 2022 with be no different. With advances in technology, changing consumer behaviors, and emerging formats, you can expect your marketing to continue to evolve at a rapid pace. Successful tactics are no longer mutually exclusive, rather a collaborative approach has been proven to work best. With this approach, marketers aren’t only setting the standard for what works best in business, but in all aspects of life. Read on for more about how you can achieve advertising success when merging traditional and digital tactics.
Over the past year, we’ve shared lots of ways you can tune in to radio advertising success. Since we were still in the midst of a pandemic, it was important to help you better understand marketing and advertising. From integrated digital marketing tactics to working with radio influencers, we aimed to help you move customers down the path towards a purchase – and directly to your brand!
Certain industries were hit especially hard by the global pandemic and subsequent challenges, including travel restrictions, supply chain problems, and inflation woes. However, a recent study shows that the financial, auto, and travel industries are bouncing back. Still better news, retail sales are outpacing initial forecasts, and global ad spend is on the rise. We cover it all in this week’s roundup of marketing news from around the web.
The robust recovery in overall global and U.S. media spending this year returns markets to their pre-pandemic levels. Retail media ad spend continues to be one of the fastest-growing segments. So what does this mean for your marketing? Read our latest weekly roundup of news from around the web to learn more.
Tis' the season to get social! Social media is an excellent way to engage new and existing customers throughout the buyer’s journey as we head into the holiday shopping season. Consumers aren’t abandoning their pandemic shopping habits, which means reaching them at multiple touchpoints is more crucial than in the past. Plus, we discuss the Elephant in the Room, Facebook aka Meta. Dig into this week’s roundup of social media marketing news to discover how you can use this tactic to your advantage this holiday season.
Word on the street is that audio has entered a new Golden Age. With emerging formats, engaged audiences, and continuing tech innovations, radio has become more important to consumers. The Godfather of audio, terrestrial radio, still reaches twice the size of pure-play and podcasts. And the use of smart speakers is keeping listeners connected more than ever before. Read on for more findings in this week’s roundup of radio news from around the web.
It’s no secret that connected TV (CTV) advertising is having a moment. However, the rise in popularity shows no signs of slowing down. Major industries (think travel and big pharma) are shifting ad spend to CTV in hopes of capturing a more targeted audience. Our latest weekly roundup explores how connected TV is one of the fastest-growing channels of 2021 (and beyond), and how you can implement video into your digital advertising strategy. Enjoy!
As we head into the holiday shopping season, retailers are looking to engage with shoppers earlier than in past seasons. This is due mainly to persistent kinks in supply chains, labor shortages, and shipment delays for online orders. The name of the game for Holiday 2021 is preparation. This week's roundup of news from around the web offers marketing insights to help you prepare for the season ahead.
In an environment where retailers and small businesses are facing pandemic-driven labor shortages, radio is standing out as a winning recruitment marketing solution. Competition is fierce for talent, and it’s getting tougher to stand out from the crowd. With the holidays rapidly approaching, many businesses are finding themselves needing to up their hiring game. This week’s roundup of recruitment news from around the web shows that adding radio to your recruitment marketing plans might just be the way to go.
US adults are spending the majority of their time with terrestrial radio versus podcasts and streaming platforms. Affluent audiences are taking to the airwaves. And radio remains one of the most cost-effective ways to reach audiences. Catch up with the latest in radio marketing in this week’s roundup of interesting news from around the web. Enjoy!
