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Weekly Roundup: Ad Spend Is on the Rise

shutterstock_753507916 CroppedThe robust recovery in overall global and U.S. media spending this year returns markets to their pre-pandemic levels. Retail media ad spend continues to be one of the fastest-growing segments. So what does this mean for your marketing? Read our latest weekly roundup of news from around the web to learn more.

Global Ad & Marketing Spend On Track To Rise 7% In 2021 - Inside Radio

There is more evidence of a rebounding advertising market across both digital and traditional media. Global ad and marketing spending is on pace to rise 7.2% to $1.376 trillion in 2021 and grow at an accelerated rate in 2022, according to PQ Media’s just-released Global Advertising & Marketing Spending Forecast 2021-2025. Double-digit growth in digital audio is one of the drivers, along with similarly sized gains in streaming video advertising, digital videogame advertising, digital product placement, social media ads, and influencer marketing. <<<Read More>>>

US Retail Media Ad Spend Will Pass $30 Billion for the First Time This Year – eMarketer

US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from eCommerce channels.

Retail media advertising will continue to be one of the fastest-growing segments of US digital advertising through 2023, with growth continuing in the double digits. Retail media will also increase as a share of total US digital ad spend, hitting 19.3% in 2023. <<<Read More>>>

Digital Media Buying 101 – Bonneville Bay Area

Reaching your target audience, increasing brand awareness, and building or maintaining relationships with your consumers are all achievable marketing goals. They’re also some of the biggest challenges for brands.

With so many people spending their time online, digital advertising is booming. In 2020, marketers invested an estimated $137 billion in digital advertising. Digital ad spending is also forecasted to increase rapidly in the next few years, so 2020 is by no means a high watermark.

Digital marketing plays a significant role in successful ad campaigns when used as part of a healthy marketing mix. <<<Read More>>>

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

3 Personal Injury Marketing Tactics that will Boost Your Reputation

Marketing a personal injury firm is not as straightforward as marketing other services. You can spend thousands of dollars promoting your law firm and getting plenty of leads, yet only a handful convert. Besides, fewer people need personal injury litigation services than other specialized firms. It's a stiff competition for a relatively smaller market. You need results-focused personal injury marketing tactics to win over your competition and get more clients. You can also effortlessly reach your target market online to boost your reputation and increase your client base.   Here are some practical tactics for successful digital marketing campaigns. 

Don't Be a Roadside Attraction: This Secret Marketing Strategy Beats Billboards Every Time

Billboards are still a staple of personal injury marketing campaigns for a reason: U.S. drivers logged 3.23 trillion miles last year. With travel back on the rise, more people are on the roads providing a greater audience for your ads.  

Weekly Roundup: Netflix Ads, Shopping Small, and Streamlining Your Digital Marketing

Are Netflix ads in our future? According to recent reports, it seems likely. Rising subscription costs, a decline in subscribers, and password sharing are resulting in lost revenue, so the streaming giant is reported to be accelerating the move to an ad-supported (aka cheaper) option.