Bay Area Marketing & Advertising Blog 

3 Personal Injury Marketing Tactics that will Boost Your Reputation

Marketing a personal injury firm is not as straightforward as marketing other services. You can spend thousands of dollars promoting your law firm and getting plenty of leads, yet only a handful convert. Besides, fewer people need personal injury litigation services than other specialized firms. It's a stiff competition for a relatively smaller market. You need results-focused personal injury marketing tactics to win over your competition and get more clients. You can also effortlessly reach your target market online to boost your reputation and increase your client base.   Here are some practical tactics for successful digital marketing campaigns. 

Don't Be a Roadside Attraction: This Secret Marketing Strategy Beats Billboards Every Time

Billboards are still a staple of personal injury marketing campaigns for a reason: U.S. drivers logged 3.23 trillion miles last year. With travel back on the rise, more people are on the roads providing a greater audience for your ads.  

Is Radio Worth It for Solar Roofing Companies?

Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.

6 Proven Strategies to Promote Your Home Improvement Business

Any good contractor knows that the right tools make the job much easier. The same goes for growing your home improvement business. Whether you are just starting out or have been in the business for years, a hammer doesn't drill a hole and you need customers to make a living. What has changed in the industry is the way customers are looking for you. For most, finding a good contractor starts with a thorough online search and reading reviews which is why your digital presence matters.

Top 5 Blogs of 2021

Over the past year, we’ve shared lots of ways you can tune in to radio advertising success. Since we were still in the midst of a pandemic, it was important to help you better understand marketing and advertising. From integrated digital marketing tactics to working with radio influencers, we aimed to help you move customers down the path towards a purchase – and directly to your brand!

On-air Influencer Spotlight Info: Chris Jackson

Today's research shows that it would be a colossal mistake to overlook local influencers when advertising your brand. Using a radio influencer can help you reach your desired marketing objective, especially when you choose one that resonates with the Bay Area audience you intend to reach.

How Happy Employees Can Help Market Your Business and Bring in Better Talent

Ninety percent of US employees are currently considering job changes. And happiness, not money, talks.  Many employees prioritize company culture over salary, saying they want to feel important, empowered, valued, and happy doing their jobs. And amidst record-high unemployment and employee quit rates, the businesses quickest to comply hold the stakes in retaining top industry talent.

  • 8 min read
  • September, 29, 2021

Weekly Roundup: Radio Reaches Active and Passive Job Seekers

In an environment where retailers and small businesses are facing pandemic-driven labor shortages, radio is standing out as a winning recruitment marketing solution. Competition is fierce for talent, and it’s getting tougher to stand out from the crowd. With the holidays rapidly approaching, many businesses are finding themselves needing to up their hiring game. This week’s roundup of recruitment news from around the web shows that adding radio to your recruitment marketing plans might just be the way to go.

Employees Are Customers, Too: How to Sell Your Brand and Win Top Talent

While focusing on the needs of external customers makes sound business sense, creating a rich employee experience can be just as important to a company's long-term success. After all, your business never would have grown without your employees' commitment and hard work. The challenge today, however, is that there is a talent shortage with no end in sight.

Weekly Roundup: Consumers Are Spending More Time with Radio

US adults are spending the majority of their time with terrestrial radio versus podcasts and streaming platforms. Affluent audiences are taking to the airwaves. And radio remains one of the most cost-effective ways to reach audiences. Catch up with the latest in radio marketing in this week’s roundup of interesting news from around the web. Enjoy!

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