Bay Area Marketing & Advertising Blog 

Bonneville Bay Area

Bonneville Bay Area

Subscribe to the Bonneville Bay Area blog to find all sorts of Bay Area marketing trends, tips, best practices, and advice. It’s a resource for business owners and marketers who are looking for an extra competitive edge. We hope you learn something, enjoy!

Recent Posts:

How Financial Planners Can Earn the Trust of Gen-Z in the Age of DIY Investing

Financial expertise cannot be replaced, even in the age of DIY investing. That can be a tough sell to the younger generation who've grown up with technology, apps, and how-to videos on virtually every subject. However, not all is lost. Financial planners can earn the trust of Gen-Z, but they must understand how they spend their free time in order to win them as clients. 

OTT and CTV Explained

Technology has changed how we view programming previously available only over broadcast networks and cable. It has allowed us to sever ties with cable companies and instead pick and choose our content providers. Today, viewers can use their computers, phones, and televisions to watch a wide variety of movies, shows, and video content via OTT and CTV.  

How to Convince Gen Z (And Their Parents) that College Is Worth It

A college degree was once seen as the key to a comfortable, middle class life. Better jobs with more opportunities were linked to two, four, or more years of costly study.   

Degree or Certification? How to Market to GenZ

GenZ is rethinking what its path to success should be. For generations, young adults were told that a traditional college education was the key to acquiring a good job, ensuring career progression, and achieving financial stability. The reality belies the sentiment. GenZers have repeatedly heard millennials lament that upon graduation, there were not only the promised jobs, but they were facing crushing debt from the exorbitant tuition. 

How to Reach Prospective College Students from All Walks of Life

The demographics of college campuses have changed. Once heavily populated by fresh high school graduates wanting to continue their education before entering the workforce, today's college recruits are represented by a variety of ages and backgrounds. Enrolling for a myriad of reasons, each student is also looking for a unique experience. 

Measuring Your Higher Ed Marketing ROI: Math Major Not Required

Higher education continues to grapple with digital transformation. Without understanding how your digital marketing translates to increased enrollment, acquiring the budget for high-quality marketing tools can be challenging.  

Education's Gone Digital: Meet Students Online with Your Marketing

Online college is far from a new concept. In its genesis, online marketing for higher education targeted adults working full-time who wanted to continue their education at night and on weekends. Students just out of high school were more interested in the typical college experience. However, the pandemic changed that.  

The Secret to Getting High-End Remodeling Leads

Even as the home renovation market booms, it can be challenging to acquire high-end remodeling projects that will naturally net bigger profit margins. Decades ago, all you needed was an ad on the radio or even word of mouth to attract customers. Now that there's so much more competition, integrating digital advertising into your marketing mix is a must.

Is Radio Worth It for Solar Roofing Companies?

Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.

7 Ways to Reach the Modern Homeowner with an Integrated Marketing Strategy

A marketing strategy that only uses a single channel typically only has a purchase rate of around 3%. With an integrated marketing strategy of three channels or more, that number climbs to 12.43%! Data also shows that the success of integrated marketing campaigns increases from year to year.

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