As we head into the holiday shopping season, retailers are looking to engage with shoppers earlier than in past seasons. This is due mainly to persistent kinks in supply chains, labor shortages, and shipment delays for online orders. The name of the game for Holiday 2022 is preparation. This week's roundup of news from around the web offers marketing insights to help you prepare for the season ahead.
2023 is approaching fast and digital marketing trends continue to emerge as we redefine the way we live, work, and play post-pandemic and in the midst of the great resignation. This week’s roundup explores digital marketing trends to watch for as we move into the new year!
According to a Nielsen report, radio still commands the highest shares of collective trust in advertising. Given the portability of radio, marketers can reach their target audience on the go and at their convenience, allowing them a competitive edge over their competitors.
Chances are that you not only have a radio station you prefer over others but a favorite radio host. They are engaging, funny, and relatable. You may have even met them at a community event. When a trusted radio show host recommends a business, product, or service, you take notice.
With student loan relief on the horizon, you may find sentiments changing around whether or not pursuing a college education is worth it. For a fair number of students, a college degree remains a sound lifetime investment, even if it means amassing a sizable amount of debt. The economic returns can still be quite large, with the majority of college graduates out earning workers that take other paths. However, this isn’t always the case, so much so that it’s left a bad taste in borrowers mouths and trickled down to the next generation that thinks, ‘Maybe college isn’t worth it.”
When it comes to marketing, there are a lot of different strategies that you can use. You can try one approach and see how it goes, or mix and match different strategies to create a well-rounded plan.
In the last decade, there has been a dramatic change in how people consume information. With the advent of social media and smartphones, people can access information faster than ever. However, one form of advertising is still thriving: radio influencer marketing.
Influencer marketing is a highly effective strategy for increasing brand awareness and driving sales. In fact, 93% of marketers have used influencers for their marketing campaigns. In 2016, the influencer market totaled $1.7 billion. This year, it is projected to reach $16.4 billion.
Credit union marketers have a lot on their plates. They're responsible for finding new members, retaining existing ones, and growing the credit union's overall footprint. But with so many options and strategies out there, it can be tough to know which direction to take your marketing.
Radio influencers have been around since 1906, when Reginald Fessenden, a Canadian voice, produced a one-hour talk show and music. Today, radio is uniquely personal and invokes listeners' imaginations by creating mental images around broadcast sound. Radio is the soundtrack to our lives, and creates an emotional connection that other advertising mediums simply cannot recreate.