Bay Area Marketing & Advertising Blog 

Bonneville Bay Area Food Bank Radiothon

Bonneville Bay Area teamed up with six Bay Area food banks in early May to raise funds and solicit volunteers during a time of extraordinary need. Bay Area food banks have seen a substantial increase in the number of families seeking essential food supplies during the COVID-19 pandemic. Widespread layoffs throughout the Bay Area have increased the need for food in our communities. The recent layoffs have been concentrated among lower-income households, who often live paycheck to paycheck.

How Local Businesses Can Effectively Adjust Their Messaging to be More Community Focused

In light of the COVID-19 pandemic, local businesses are trying to keep up with current regulations to meet the needs of their consumers. Some businesses have been forced to dramatically change their business practices. Your community members are facing unprecedented challenges--and you want to show that your business is there for them. As a local business, there are several strategies you can utilize to tailor your messaging for the community.

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    Weekly Roundup: The Effects of Inflation on Marketing

    Dive into the latest trends shaping economic policies and consumer behavior amidst rising inflation. From the shifting priorities of Generation Z to the impact of social media on spending habits, businesses, and policymakers are navigating a dynamic landscape to meet the evolving needs of consumers. Join us as we uncover the key statistics and insights reshaping the economic environment and explore how brands can adapt to stay ahead in this rapidly changing climate. Keep reading to stay informed on the latest marketing trends and insights.

    Weekly Roundup: Your Guide to Vocational Trade School Marketing

    This week, we're spotlighting the vibrant realm of vocational school marketing. As industries seek specialized skills, vocational education emerges as a cornerstone for career advancement. Whether you specialize in IT, healthcare, construction, or other fields, effectively marketing your vocational school is paramount. Join us as we uncover pivotal strategies and insights to elevate your vocational school's visibility and engage prospective students in this week's roundup.