Credit union marketers have a lot on their plates. They're responsible for finding new members, retaining existing ones, and growing the credit union's overall footprint. But with so many options and strategies out there, it can be tough to know which direction to take your marketing.
Every year marketing departments are under constant pressure to improve their performance and prove the ROI of their efforts. Credit union marketers are no exception. In the past, credit unions successfully reached customers through offline marketing methods. There was little progress towards digitization, leading to a lack of solid digital marketing strategies.
Financial expertise cannot be replaced, even in the age of DIY investing. That can be a tough sell to the younger generation who've grown up with technology, apps, and how-to videos on virtually every subject. However, not all is lost. Financial planners can earn the trust of Gen-Z, but they must understand how they spend their free time in order to win them as clients.
We've heard a lot about millennials over the past few years. Now, we’re witnessing the next generation coming of age. The first Gen Zers are graduating from college and beginning their financial journeys. Growing up in an era dominated by technology and social media, Gen Z is informed, and most understand that their future success must include being financially savvy.