Ninety percent of US employees are currently considering job changes. And happiness, not money, talks. Many employees prioritize company culture over salary, saying they want to feel important, empowered, valued, and happy doing their jobs. And amidst record-high unemployment and employee quit rates, the businesses quickest to comply hold the stakes in retaining top industry talent.
Research shows that customer-centric organizations are 60 percent more profitable than those who lack significant customer focus. By focusing on customer needs, businesses build a solid customer base that helps maintain and promote sales. They must know the needs of their customers in order to meet them successfully. Below, we provide more information about customer needs, their importance, and effective ways for businesses and marketers to identify and meet them.