Bay Area Marketing & Advertising Blog 

Jenny Butynski

Jenny Butynski

An experienced event manager with broadcast and promotions experience, Jenny Butynski designs creative solutions to solve our client’s marketing problems. Her combined experience of on-air talent, event manager, and promotions director help bridge the gap between clients and on-air and promotions to ensure that ideas are tailored, solution-based, and successfully executed.

Recent Posts:

On-air Influencer Spotlight Info: Chris Jackson

Today's research shows that it would be a colossal mistake to overlook local influencers when advertising your brand. Using a radio influencer can help you reach your desired marketing objective, especially when you choose one that resonates with the Bay Area audience you intend to reach.

On-Air Influencer Spotlight: Freska

Radio personalities have a unique connection with their audiences. Listeners place a high level of trust in them, and they value their opinions as if they were friends or family. Partnering with someone who isn't part of your business but has a high trust factor with your target market increases confidence and credibility in your brand. A radio influencer can be a smart investment of your marketing dollars, as evidenced by a recent survey that showed 89% of respondents recognized a comparable or improved ROI with influencer marketing over other networks.

5 Marketing Tactics for Financial Services Providers to Win Over New Consumers In the Market

We've heard a lot about millennials over the past few years. Now, we’re witnessing the next generation coming of age. The first Gen Zers are graduating from college and beginning their financial journeys. Growing up in an era dominated by technology and social media, Gen Z is informed, and most understand that their future success must include being financially savvy.

10 Reasons Why You Need Digital

In today's online world, digital marketing is more important than ever. Consumers are increasingly making a large percentage of their purchases online. Around 81% of shoppers do research online before they make a purchase, especially a major purchase. Digital marketing has an average ROI of 122%, making it a highly effective strategy for reaching consumers and providing them with more information about your brand.

Bonneville Bay Area Food Bank Radiothon

Bonneville Bay Area teamed up with six Bay Area food banks in early May to raise funds and solicit volunteers during a time of extraordinary need. Bay Area food banks have seen a substantial increase in the number of families seeking essential food supplies during the COVID-19 pandemic. Widespread layoffs throughout the Bay Area have increased the need for food in our communities. The recent layoffs have been concentrated among lower-income households, who often live paycheck to paycheck.

    Recent Posts

    Weekly Roundup: How Gen Z Will Reshape The Travel Industry

    Dive into the latest trends shaping traveler preferences and industry strategies. From the shifting priorities of Generation Z to the impact of social media on destination choices, travel brands, and agencies are navigating a dynamic landscape to meet the evolving needs of travelers. Join us as we uncover the key statistics and insights reshaping the travel industry and explore how brands can adapt to stay ahead in this rapidly changing environment. Keep reading to stay informed on the latest travel trends and insights.

    Weekly Roundup: Mental Health App Marketing Trends & Landscape

    In this week's roundup, we explore what you need to know about the Mental Health app marketing landscape. As technology continues to evolve, mental health apps have emerged as invaluable tools for promoting well-being and providing support to those in need. However, with the growing number of apps available, effectively marketing yours to reach your target audience is crucial. In this weekly roundup, we'll explore essential strategies to successfully market your mental health app and insights from around the web.

    Weekly Roundup: The Latest in Google Ad News

    Welcome to our Weekly Roundup, where we delve into the dynamic world of Google Ads to bring you the freshest updates, insights, and trends shaping the digital advertising landscape. In this edition, we'll explore the latest features, strategies, and industry developments that can empower businesses and marketers to maximize their advertising efforts on the world's most prominent search engine platform. From algorithm tweaks to innovative ad formats, join us as we navigate through the ever-evolving realm of Google Ads with articles straight from the source.