Bay Area Marketing & Advertising Blog 

Jenny Butynski

Jenny Butynski

An experienced event manager with broadcast and promotions experience, Jenny Butynski designs creative solutions to solve our client’s marketing problems. Her combined experience of on-air talent, event manager, and promotions director help bridge the gap between clients and on-air and promotions to ensure that ideas are tailored, solution-based, and successfully executed.

Recent Posts:

On-air Influencer Spotlight Info: Chris Jackson

Today's research shows that it would be a colossal mistake to overlook local influencers when advertising your brand. Using a radio influencer can help you reach your desired marketing objective, especially when you choose one that resonates with the Bay Area audience you intend to reach.

On-Air Influencer Spotlight: Freska

Radio personalities have a unique connection with their audiences. Listeners place a high level of trust in them, and they value their opinions as if they were friends or family. Partnering with someone who isn't part of your business but has a high trust factor with your target market increases confidence and credibility in your brand. A radio influencer can be a smart investment of your marketing dollars, as evidenced by a recent survey that showed 89% of respondents recognized a comparable or improved ROI with influencer marketing over other networks.

5 Marketing Tactics for Financial Services Providers to Win Over New Consumers In the Market

We've heard a lot about millennials over the past few years. Now, we’re witnessing the next generation coming of age. The first Gen Zers are graduating from college and beginning their financial journeys. Growing up in an era dominated by technology and social media, Gen Z is informed, and most understand that their future success must include being financially savvy.

10 Reasons Why You Need Digital

In today's online world, digital marketing is more important than ever. Consumers are increasingly making a large percentage of their purchases online. Around 81% of shoppers do research online before they make a purchase, especially a major purchase. Digital marketing has an average ROI of 122%, making it a highly effective strategy for reaching consumers and providing them with more information about your brand.

Bonneville Bay Area Food Bank Radiothon

Bonneville Bay Area teamed up with six Bay Area food banks in early May to raise funds and solicit volunteers during a time of extraordinary need. Bay Area food banks have seen a substantial increase in the number of families seeking essential food supplies during the COVID-19 pandemic. Widespread layoffs throughout the Bay Area have increased the need for food in our communities. The recent layoffs have been concentrated among lower-income households, who often live paycheck to paycheck.

    Recent Posts

    Weekly Roundup: The Top 10 Content Marketing Trends for 2024

    Welcome to this weeks roundup! As the digital realm continues to evolve at a rapid pace, staying ahead of the curve in content creation and distribution strategies is paramount for businesses striving to make an impact. In this blog series, we'll explore the latest trends, innovations, and best practices shaping the content marketing sphere this year. From cutting-edge technologies to tried-and-true techniques, join us as we uncover the strategies driving success in 2024 and beyond.

    Weekly Roundup: AI's Role in Your Marketing Strategy

    In this week's roundup, we explore the intricate realm of AI utilization for marketers, delving into essential do's and don'ts and uncovering the art of seamlessly integrating artificial intelligence to create an organic feel. Read on to gain valuable insights from around the web on how marketers can navigate this innovative landscape, shaping strategies that not only harness the power of AI but also resonate authentically with their target audience.

    Weekly Roundup: How to Market Your Small Business

    In this week's roundup, we delve into how small businesses can market themselves. Read on to learn more.