Bay Area Marketing & Advertising Blog 

Weekly Roundup: Radio Remains at the Center of the Expansive Marketing Universe

Turns out, numbers do lie if you don’t know how to analyze them. Much like the infinitely expanding universe, the content marketplace presents a wealth of opportunity for ad buyers. But the myriad platforms, devices, and services can present measurement challenges for advertisers, especially those without the analytical rigor to interpret data. Amidst all the hustle and bustle around digital and big data, radio remains the center of the total audio universe with unparalleled reach. Take a deeper dive in this week’s roundup of marketing news from around the web.  

Weekly Roundup: Are You Targeting the Right Audience?

Radio is the soundtrack to our lives, and more consumers are getting on the road to attend events...which can mean stronger reach for your radio ads. With all the focus on GenZ, one affluent group may be the biggest underdog. But how do you know if you’re targeting the right audience? Answers to this and more in our latest weekly roundup. 

Weekly Roundup: Radio’s Unparalleled Reach

With so much focus on digital marketing, it’s easy to forget how powerful traditional media is. Don’t worry, we’re here to remind you! More than 200 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 91 percent of the adult population. That’s huge! So, how can radio help you reach your target customer? Read on to find out! 

Weekly Roundup: Savvy Marketers Trust Radio’s Expertise

We’ve come a long way since wiping down our groceries before bringing them into the house, and it’s only up from here.    A recent study shows that local ad buyers increased their trust in radio marketing experts during the pandemic and beyond. High inflation isn’t stopping shoppers from celebrating dads this year. An omnichannel approach could be your secret to scoring more sales. See how you can integrate traditional and digital tactics for a winning strategy. Catch all this and more in our latest weekly roundup...enjoy! 

Weekly Roundup: How to Integrate Radio and Digital Marketing for Best Results

A new study shows that audio listeners associate positively with your brand when they hear an uplifting message. Further research shows that email tops the list of persuasive marketing channels for consumers. So how do you marry these two proven strategies together into one cohesive campaign. Read on for more on this topic, plus we’ve included a few more articles to get you started.  

Weekly Roundup: The Secret to Increasing Engagement - Plus, What’s Next for Google

What entices a user to engage with your brand? What is Google up to next? How can you improve your digital marketing strategy to reach more high end prospects? This week’s roundup of marketing news from around the web highlights the latest in digital marketing trends, plus what it means for your marketing strategy. Enjoy! 

Weekly Roundup: Netflix Ads, Shopping Small, and Streamlining Your Digital Marketing

Are Netflix ads in our future? According to recent reports, it seems likely. Rising subscription costs, a decline in subscribers, and password sharing are resulting in lost revenue, so the streaming giant is reported to be accelerating the move to an ad-supported (aka cheaper) option.  

Weekly Roundup: Reaching the Right Customer at the Right Time with Radio + Social Media

Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers.   This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.  

Weekly Roundup: Let’s Talk Radio, Digital, and Retail

When it comes to retail marketing success, omnichannel strategies can help you boost brand awareness, target the right customers, and deliver exceptional experiences. Sounds simple, right? In practice, creating a winning retail marketing strategy is a task better left to the pros. Read on to discover how radio is a direct line to shoppers, how brands are dealing with attribution dilution, and how radio ads can boost your digital efforts.

Weekly Roundup: How Radio Helps Reach Auto Buyers

Despite a chaotic automotive market, radio continues to reach a broad range of consumers who are in the market for either a new or used vehicle. And when radio is combined with digital, the results are even more impactful. This week’s roundup focuses on automotive marketing industry insights, and how to create a winning strategy to reach more consumers.

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