Bay Area Marketing & Advertising Blog 

How to Convince Gen Z (And Their Parents) that College Is Worth It

A college degree was once seen as the key to a comfortable, middle class life. Better jobs with more opportunities were linked to two, four, or more years of costly study.   

Degree or Certification? How to Market to GenZ

GenZ is rethinking what its path to success should be. For generations, young adults were told that a traditional college education was the key to acquiring a good job, ensuring career progression, and achieving financial stability. The reality belies the sentiment. GenZers have repeatedly heard millennials lament that upon graduation, there were not only the promised jobs, but they were facing crushing debt from the exorbitant tuition. 

How to Reach Prospective College Students from All Walks of Life

The demographics of college campuses have changed. Once heavily populated by fresh high school graduates wanting to continue their education before entering the workforce, today's college recruits are represented by a variety of ages and backgrounds. Enrolling for a myriad of reasons, each student is also looking for a unique experience. 

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