Staying top of mind year-round is crucial for businesses who want to stay competitive in their industry. This requires constant marketing efforts, even during months when it doesn't feel like there are many opportunities to reach new customers. Rather than becoming complacent during a seasonal lull, it’s an opportunistic time to evaluate current strategies and refocus your message to attract leads. This translates to being more creative with your marketing efforts.
When it comes to marketing, there are a lot of different strategies that you can use. You can try one approach and see how it goes, or mix and match different strategies to create a well-rounded plan.
Data drives business. However, simply having access to information doesn't give you actionable insight. There is a wealth of marketing data available, but the difference between a successful campaign and one that never takes flight is in data analytics. Bonneville Bay Area leverages the power of data analytics to design digital marketing campaigns for its clients. Let's look into why gathering the right data, having the expertise to understand what it reveals, and understanding how to leverage those insights for digital marketing campaigns are key differentiators for success.
Digital marketing is a necessity today for successful marketing campaigns and business growth. Still, you need to do it right if you want to make the most of this potentially invaluable asset. It's important to find a digital marketing partner that can meet your specific needs. Here are ten questions to ask your digital ad provider to get the best results from your marketing efforts.
In today's fast-paced digital world, consumers are constantly on the go and have come to expect instant gratification when it comes to their wants and needs. This is where micro-moments come into play. For marketers, micro-moments represent a huge opportunity to connect with consumers and influence their decisions.
'Reach' and 'impressions' have become marketing buzzwords that cause confusion among some marketers. The problem is that not everyone completely understands what they are, much less how to optimize them. Nonetheless, they both play an essential role in brand awareness, brand engagement, and measuring your campaigns’ success, so it’s important to familiarize yourself with their nuances.
This week's weekly roundup highlights the future of digital marketing with a focus on personalization, automation, and the use of artificial intelligence (AI). These technologies will allow companies to reach their target audience more effectively and drive business growth. Click on the links to learn more!