Data drives business. However, simply having access to information doesn't give you actionable insight. There is a wealth of marketing data available, but the difference between a successful campaign and one that never takes flight is in data analytics. Bonneville Bay Area leverages the power of data analytics to design digital marketing campaigns for its clients. Let's look into why gathering the right data, having the expertise to understand what it reveals, and understanding how to leverage those insights for digital marketing campaigns are key differentiators for success.
Digital marketing is a necessity today for successful marketing campaigns and business growth. Still, you need to do it right if you want to make the most of this potentially invaluable asset. It's important to find a digital marketing partner that can meet your specific needs. Here are ten questions to ask your digital ad provider to get the best results from your marketing efforts.
In today's fast-paced digital world, consumers are constantly on the go and have come to expect instant gratification when it comes to their wants and needs. This is where micro-moments come into play. For marketers, micro-moments represent a huge opportunity to connect with consumers and influence their decisions.
'Reach' and 'impressions' have become marketing buzzwords that cause confusion among some marketers. The problem is that not everyone completely understands what they are, much less how to optimize them. Nonetheless, they both play an essential role in brand awareness, brand engagement, and measuring your campaigns’ success, so it’s important to familiarize yourself with their nuances.
Marketing is an ever-changing industry, and the key to success is continuous learning and skill development. This week's compilation features information on some of the most noteworthy free online marketing courses, the best marketing resources, and the most critical marketing skills to master to help you stay ahead of the competition in 2023.
In this week's weekly roundup we will "roundup" the year with some of our most popular blog posts. If you have ever questioned what the most effective way to identify your customer needs is, or what's the difference between reach and impressions... read below.
Radio is an effective way for businesses to reach a large, targeted audience through advertising. It allows businesses to promote their products and services to a wide audience and keep current and potential customers informed about how to access them. Despite the evolution of advertising trends, radio continues to be a reliable and influential medium for businesses to reach and engage with their audience.
As consumer preferences evolve due to social influences, digital marketers are using AI to reach, retain and engage customers in a more personalized manner. This week's weekly roundup examines how AI has significantly impacted digital marketing, enabling businesses and marketers to manage and analyze large amounts of consumer data without human intervention.
Staying top of mind year-round is crucial for businesses who want to stay competitive in their industry. This requires constant marketing efforts, even during months when it doesn't feel like there are many opportunities to reach new customers. Rather than becoming complacent during a seasonal lull, it’s an opportunistic time to evaluate current strategies and refocus your message to attract leads. This translates to being more creative with your marketing efforts.
As a business, you want to bring in customers and provide them with the information they need along their path to purchase. That means creating content that will move them through the sales funnel.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.