Bay Area Marketing & Advertising Blog 

Weekly Roundup: It's Never Too Early to Prepare for the Holidays

As we head into the holiday shopping season, retailers are looking to engage with shoppers earlier than in past seasons. This is due mainly to persistent kinks in supply chains, labor shortages, and shipment delays for online orders. The name of the game for Holiday 2021 is preparation. This week's roundup of news from around the web offers marketing insights to help you prepare for the season ahead.  

10 Questions to Ask Your Digital Provider

Digital marketing is a necessity today for successful marketing campaigns and business growth. Still, you need to do it right if you want to make the most of this potentially invaluable asset. It's important to find a digital marketing partner that can meet your specific needs. Here are ten questions to ask your digital ad provider to get the best results from your marketing efforts.

Creative Ways to Stay Top of Mind During a Seasonal Lull

For businesses to stay top of mind year-round, it’s important to consistently market to your target audience - even during the quiet months. Rather than becoming lax over a seasonal lull, it’s an opportune time to evaluate current strategies and refocus your message to attract leads. Marketing in 2021 may need to be more aggressive to retain consumers’ attention. This translates to being more creative with marketing efforts.

Reach vs. Impressions: What's the Difference and Why are they Important?

'Reach' and 'impressions' have become marketing buzzwords that cause confusion among some marketers. The problem is that not everyone completely understands what they are, much less how to optimize them. Nonetheless, they both play an essential role in brand awareness, brand engagement, and measuring your campaigns’ success, so it’s important to familiarize yourself with their nuances. 

10 Questions to Determine if Your Business is Truly Ready to Grow

Managing a business can be a delicate balance when considering growth, and what you’ll need to do to maintain profitability and long-term staying power. Depending on the type of business, growth can be realized  in many ways. It might mean increasing your advertising, launching a new product or service, adding new locations, or hiring more staff. 

How to Differentiate Your Brand with Competitive Analysis

If you want to excel as a company, it's important to set yourself apart from the competition vying for your customers’ attention. Brands that experience tremendous success do so by differentiating their products and services from the competition. In the process, they improve brand recognition and develop a deeper connection with their customers.

How to Get a Customer From the Awareness Stage to the Consideration Stage

As a business, you want to bring in customers and provide them with the information they need along their path to purchase. That means creating content that will move them through the process by making them more aware of your products and services to making a decision about your product. 

Advertising for Business Owners: Everything Old Is New Again

Whether you’ve never advertised before or have been advertising for years, it’s important to take a step back and look at the basics. Every business owner has their favorite advertising types, but adding some new tools to your marketing toolbox can boost your reach and increase sales. Here are seven advertising strategies to consider when creating or revamping your business’ advertising plan.

6 Tips to Building a Marketing Budget That Delivers Results

Building a marketing budget can prove deceptively tough. It's not as simple as simply assigning a dollar amount to your marketing efforts based on your current profits or keeping the budget you've always held. Unfortunately, many marketing plans sell themselves short at this early stage. Many times, the marketing budget is divided among pre-existing categories like "paid search ads" and "radio spots" without considering the goals behind those marketing efforts and how to best accomplish them. 

Ad Creative Development for Post Shelter-In-Place

In response to the outbreak of COVID-19, states throughout the U.S. implemented "stay at home" or "shelter-in-place" orders to prevent the further spread of the virus. Now, many of these restrictions are gradually being lifted. 

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