Bay Area Marketing & Advertising Blog 

Is Radio Worth It for Solar Roofing Companies?

Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.

7 Ways to Reach the Modern Homeowner with an Integrated Marketing Strategy

A marketing strategy that only uses a single channel typically only has a purchase rate of around 3%. With an integrated marketing strategy of three channels or more, that number climbs to 12.43%! Data also shows that the success of integrated marketing campaigns increases from year to year.

6 Proven Strategies to Promote Your Home Improvement Business

Any good contractor knows that the right tools make the job much easier. The same goes for growing your home improvement business. Whether you are just starting out or have been in the business for years, a hammer doesn't drill a hole and you need customers to make a living. What has changed in the industry is the way customers are looking for you. For most, finding a good contractor starts with a thorough online search and reading reviews which is why your digital presence matters.

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    Weekly Roundup: The Effects of Inflation on Marketing

    Dive into the latest trends shaping economic policies and consumer behavior amidst rising inflation. From the shifting priorities of Generation Z to the impact of social media on spending habits, businesses, and policymakers are navigating a dynamic landscape to meet the evolving needs of consumers. Join us as we uncover the key statistics and insights reshaping the economic environment and explore how brands can adapt to stay ahead in this rapidly changing climate. Keep reading to stay informed on the latest marketing trends and insights.

    Weekly Roundup: Your Guide to Vocational Trade School Marketing

    This week, we're spotlighting the vibrant realm of vocational school marketing. As industries seek specialized skills, vocational education emerges as a cornerstone for career advancement. Whether you specialize in IT, healthcare, construction, or other fields, effectively marketing your vocational school is paramount. Join us as we uncover pivotal strategies and insights to elevate your vocational school's visibility and engage prospective students in this week's roundup.