Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.
A marketing strategy that only uses a single channel typically only has a purchase rate of around 3%. With an integrated marketing strategy of three channels or more, that number climbs to 12.43%! Data also shows that the success of integrated marketing campaigns increases from year to year.
Any good contractor knows that the right tools make the job much easier. The same goes for growing your home improvement business. Whether you are just starting out or have been in the business for years, a hammer doesn't drill a hole and you need customers to make a living. What has changed in the industry is the way customers are looking for you. For most, finding a good contractor starts with a thorough online search and reading reviews which is why your digital presence matters.