Bay Area Marketing & Advertising Blog 

Steve DiNardo

Steve DiNardo

With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts:

Weekly Roundup: The Secret to Increasing Engagement - Plus, What’s Next for Google

What entices a user to engage with your brand? What is Google up to next? How can you improve your digital marketing strategy to reach more high end prospects? This week’s roundup of marketing news from around the web highlights the latest in digital marketing trends, plus what it means for your marketing strategy. Enjoy!

Weekly Roundup: Black Friday 2022 Predictions and How Brands Should Prepare

Black Friday 2022 falls on November 25, meaning brands (and shoppers) have about two months to prepare for the big day. Last year, businesses felt the strain of their fair share of challenges, from supply chain issues to sales falling flat from pre-pandemic levels. Although foot traffic was up from 2020, and sales were still decent, many shoppers spread out their spending as Black Friday sales began as early as October. Brands should prepare for holiday sales as soon as possible to combat this year’s high inflation and cost-of-living increases. We have yet to see how holiday spending will pan out, but the earlier brands advertise, the jollier the outcome.

Weekly Roundup: Is Influencer Marketing the Wave of the Future?

Are brands' original TikTok sounds the newest evolution of the jingle? While musical branding is nothing new, marketers are now turning to the social media platform TikTok with unique songs to add to the leading app’s sounds. Music is a big part of TikTok culture, and some big brands are leaning into the fad.

Weekly Roundup: Navigating Digital Marketing while Leveraging Traditional Media Ads

If you’ve noticed that we talk a lot about combining radio and digital, there’s a good reason why: it works. As college football season gets underway, a new study finds that listeners are more likely to notice brands that advertise on the radio. Navigating the third-party cookie world is getting more nuanced, all the more reason to look for a partner that can stay on top of things. Discover this and more in our weekly roundup below.

Weekly Roundup: Targeting Homeowners with a Personalized Digital Strategy

As more and more homeowners seek to create the perfect oasis, marketers are taking an increasingly targeted approach. Brands are looking to reach homeowners with digital and social ads, and they’re increasingly discovering that consumers prefer personalized emails. The home improvement and marketing industries are fiercely competitive, so it’s imperative to work with a partner that understands the nuanced details that truly matter. Dive into our weekly roundup to discover more!

Weekly Roundup: Battle Inflation with Digital Marketing

It may seem counterintuitive, but increasing your marketing ad spend can actually help you combat inflation woes. Americans are finding they need to make more money to keep up with the cost of rising goods, causing them to tighten their wallets. So how can you break through the chatter and show them you’re worth their hard-earned dough? Digital marketing.

Weekly Roundup: Radio Dominates as the Top Reach Medium

When it comes to reaching consumers in the car, on the go, and close to the point of purchase, radio dominates. Recent data shows that radio retains its dominance as the top reach medium and attracts a more diverse audience. And when you incorporate diversity reach into an integrated marketing strategy that combines radio, digital, and influencer marketing, you’ll see an exceptional ROI from your efforts. Learn more as you peruse our weekly roundup.

Weekly Roundup: A Secret Marketing Strategy with a Winning Approach

Ad frequency. Audience engagement. Purpose-driven marketing. There’s a lot swirling around when it comes to your marketing. When considering which route to take, a holistic, integrated marketing approach covers all bases. In this week’s roundup, we dig into some of these tactics, and show you which secret marketing strategy beats billboards every time.

Weekly Roundup: Radio Remains at the Center of the Expansive Marketing Universe

Turns out, numbers do lie if you don’t know how to analyze them. Much like the infinitely expanding universe, the content marketplace presents a wealth of opportunity for ad buyers. But the myriad platforms, devices, and services can present measurement challenges for advertisers, especially those without the analytical rigor to interpret data. Amidst all the hustle and bustle around digital and big data, radio remains the center of the total audio universe with unparalleled reach. Take a deeper dive in this week’s roundup of marketing news from around the web.

    Recent Posts

    Weekly Roundup: Your Guide to Vocational Trade School Marketing

    This week, we're spotlighting the vibrant realm of vocational school marketing. As industries seek specialized skills, vocational education emerges as a cornerstone for career advancement. Whether you specialize in IT, healthcare, construction, or other fields, effectively marketing your vocational school is paramount. Join us as we uncover pivotal strategies and insights to elevate your vocational school's visibility and engage prospective students in this week's roundup.

    Weekly Roundup: How Gen Z Will Reshape The Travel Industry

    Dive into the latest trends shaping traveler preferences and industry strategies. From the shifting priorities of Generation Z to the impact of social media on destination choices, travel brands, and agencies are navigating a dynamic landscape to meet the evolving needs of travelers. Join us as we uncover the key statistics and insights reshaping the travel industry and explore how brands can adapt to stay ahead in this rapidly changing environment. Keep reading to stay informed on the latest travel trends and insights.