Bay Area Marketing & Advertising Blog 

Steve DiNardo

Steve DiNardo

With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts:

Weekly Roundup: Radio Remains at the Center of the Expansive Marketing Universe

Turns out, numbers do lie if you don’t know how to analyze them. Much like the infinitely expanding universe, the content marketplace presents a wealth of opportunity for ad buyers. But the myriad platforms, devices, and services can present measurement challenges for advertisers, especially those without the analytical rigor to interpret data. Amidst all the hustle and bustle around digital and big data, radio remains the center of the total audio universe with unparalleled reach. Take a deeper dive in this week’s roundup of marketing news from around the web.  

Weekly Roundup: Are You Targeting the Right Audience?

Radio is the soundtrack to our lives, and more consumers are getting on the road to attend events...which can mean stronger reach for your radio ads. With all the focus on GenZ, one affluent group may be the biggest underdog. But how do you know if you’re targeting the right audience? Answers to this and more in our latest weekly roundup. 

Weekly Roundup: Radio’s Unparalleled Reach

With so much focus on digital marketing, it’s easy to forget how powerful traditional media is. Don’t worry, we’re here to remind you! More than 200 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 91 percent of the adult population. That’s huge! So, how can radio help you reach your target customer? Read on to find out! 

Weekly Roundup: Savvy Marketers Trust Radio’s Expertise

We’ve come a long way since wiping down our groceries before bringing them into the house, and it’s only up from here.    A recent study shows that local ad buyers increased their trust in radio marketing experts during the pandemic and beyond. High inflation isn’t stopping shoppers from celebrating dads this year. An omnichannel approach could be your secret to scoring more sales. See how you can integrate traditional and digital tactics for a winning strategy. Catch all this and more in our latest weekly roundup...enjoy! 

Weekly Roundup: How to Integrate Radio and Digital Marketing for Best Results

A new study shows that audio listeners associate positively with your brand when they hear an uplifting message. Further research shows that email tops the list of persuasive marketing channels for consumers. So how do you marry these two proven strategies together into one cohesive campaign. Read on for more on this topic, plus we’ve included a few more articles to get you started.  

Weekly Roundup: The Secret to Increasing Engagement - Plus, What’s Next for Google

What entices a user to engage with your brand? What is Google up to next? How can you improve your digital marketing strategy to reach more high end prospects? This week’s roundup of marketing news from around the web highlights the latest in digital marketing trends, plus what it means for your marketing strategy. Enjoy! 

3 Personal Injury Marketing Tactics that will Boost Your Reputation

Marketing a personal injury firm is not as straightforward as marketing other services. You can spend thousands of dollars promoting your law firm and getting plenty of leads, yet only a handful convert. Besides, fewer people need personal injury litigation services than other specialized firms. It's a stiff competition for a relatively smaller market. You need results-focused personal injury marketing tactics to win over your competition and get more clients. You can also effortlessly reach your target market online to boost your reputation and increase your client base.   Here are some practical tactics for successful digital marketing campaigns. 

Don't Be a Roadside Attraction: This Secret Marketing Strategy Beats Billboards Every Time

Billboards are still a staple of personal injury marketing campaigns for a reason: U.S. drivers logged 3.23 trillion miles last year. With travel back on the rise, more people are on the roads providing a greater audience for your ads.  

Weekly Roundup: Netflix Ads, Shopping Small, and Streamlining Your Digital Marketing

Are Netflix ads in our future? According to recent reports, it seems likely. Rising subscription costs, a decline in subscribers, and password sharing are resulting in lost revenue, so the streaming giant is reported to be accelerating the move to an ad-supported (aka cheaper) option.  

Weekly Roundup: Reaching the Right Customer at the Right Time with Radio + Social Media

Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers.   This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.  

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