As more and more homeowners seek to create the perfect oasis, marketers are taking an increasingly targeted approach. Brands are looking to reach homeowners with digital and social ads, and they’re increasingly discovering that consumers prefer personalized emails. The home improvement and marketing industries are fiercely competitive, so it’s imperative to work with a partner that understands the nuanced details that truly matter. Dive into our weekly roundup to discover more! 

Moen Targeting Millennial Homeowners with New Ads, Innovations as the Generation Seeks Their First Homes – DigiDay 

Moen, the producer of faucets, tub and shower fixtures as well as other bathroom and kitchen fixtures, wants to get the attention of millennial homeowners. The plumbing brand, founded in 1956, is looking to do so with new TV spots as well as digital and social ads.  

Now that millennials are homeowners — or starting to become homeowners in some markets where they aren’t priced out — the brand is looking to cater to that audience. Moen is targeting millennials because they now make up the largest share of home buyers, accounting for 37% of the market per data from the National Association of Realtors. READ MORE 

Email Marketing in 2022: Personalization Is a Key Focus Area – eMarketer 

Gone are the days when all marketers used email in the same way. In today’s economy, marketers are using email to create deeper connections with customers, increase ecommerce sales, push consumers to new calls to action such as click and collect (buying an item online to pick up in-store), onboard new customers, and reactivate lapsed ones. 

Organizations are increasingly using customer data to create more relevant and personalized email marketing promotions for their customers. Targeted promotions aren’t new per se, but what is new is mainstream’s growing adoption of and demand for them. 

Why do personalized promotions matter? For starters, 47% of US consumers prefer emails with deals and promotions from brands. And increasingly, brands are discovering that, when they don’t personalize offers, they may be eroding brand trust while wasting promotional dollars. READ MORE 

The Secret to Getting High-End Remodeling Leads – Bonneville Bay Area 

Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important. READ MORE 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:  

• Why Your Home Improvement Company Needs Digital Marketing 
• Is Radio Worth It for Solar Roofing Companies? 
• 7 Ways to Reach the Modern Homeowner with an Integrated Marketing Strategy 
• 6 Proven Strategies to Promote Your Home Improvement Business 
• Weekly Roundup: How Digital Marketing Can Curb Home Improvement Recruitment Woes