Bay Area Marketing & Advertising Blog 

Sarah Burkhart

Sarah Burkhart

Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

Recent Posts:

Weekly Roundup: The Guide to B2B Marketing in 2023

Business-to-business (B2B) marketing has come a long way in the past few years, and as we look ahead into 2023, it's crucial for businesses to stay on top of the latest trends, strategies, and technologies to remain competitive. Whether you're new to B2B marketing or a seasoned pro, keeping up with the latest resources and best practices is essential. In this week's roundup, we've curated a list of the latest and most informative resources to help you stay up to date on B2B marketing.

Weekly Roundup: The Latest Buzz on ChatGPT

ChatGPT is an important breakthrough in the field of artificial intelligence as it has revolutionized the way computers understand and generate human language. This week's roundup highlights the latest buzz on this fastmoving technology.

Weekly Roundup: The Importance of Omnichannel Marketing

In today's highly competitive marketplace, simply having a presence across multiple channels is no longer enough. Instead, businesses must adopt effective omnichannel marketing strategies to create seamless and consistent experiences for their customers, regardless of how they choose to interact with the brand. By doing so, they can build stronger customer relationships and increase brand loyalty, ultimately driving revenue growth.

10 Questions to Ask Your Digital Provider

Digital marketing is a necessity today for successful marketing campaigns and business growth. Still, you need to do it right if you want to make the most of this potentially invaluable asset. It's important to find a digital marketing partner that can meet your specific needs. Here are ten questions to ask your digital ad provider to get the best results from your marketing efforts.

Weekly Roundup: The Psychology of Colors in Branding and Marketing

Did you know that the colors you use in your marketing campaigns can impact consumer behavior? As a marketing professional, understanding the psychology of color can help you create a more effective branding and marketing strategy.  To help you get started, this week's roundup offers valuable insights into the psychology of colors and how to use them effectively in your marketing efforts. So, if you want to learn how to use color to enhance your brand be sure to read on!

Weekly Roundup: The Impact of Instagram's Latest Feature Upgrades on Your Marketing

Instagram is constantly updating and launching new features in an effort to stay ahead of the competition and provide a better user experience for both brands and content creators. Some of the latest advancements include improvements to Notes, the introduction of group profiles, advanced in-app photo editing capabilities, the ability to add creative captions, and the addition of Reels. These new features provide marketers with a variety of tools to showcase their products and services in a more engaging and dynamic way. Read on to learn more.

How to Leverage Micro-Moments in Your Marketing

In today's fast-paced digital world, consumers are constantly on the go and have come to expect instant gratification when it comes to their wants and needs. This is where micro-moments come into play. For marketers, micro-moments represent a huge opportunity to connect with consumers and influence their decisions. 

Weekly Roundup: How Brands are Winning with the Help of Influencers

Influencer marketing has become a game-changer in the world of advertising and brand promotion. By harnessing the power of social media and partnering with influencers who have a large following, brands are able to reach a wider audience and connect with consumers in a more authentic way. This week's roundup focuses on the latest predictions in influencer marketing, social media, and the marketing medium where influencers first took the mic!

Weekly Roundup: 2022 Marketing Trends To Take Note Of

This week's weekly roundup focuses on the most impactful marketing trends of 2022 and the valuable insights they provide. In today's dynamic business world, it's crucial to stay ahead of the curve and keep up with the latest advancements in marketing. By examining the trends that shaped the industry in 2022, we can gain a deeper understanding of the shifts in consumer behavior and the advancements in technology that are driving the future of marketing. Read on to learn more.

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