Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers.   This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.  

Tis' the season to get social! Social media is an excellent way to engage new and existing customers throughout the buyer’s journey as we head into the holiday shopping season. Consumers aren’t abandoning their pandemic shopping habits, which means reaching them at multiple touchpoints is more crucial than in the past. Plus, we discuss the Elephant in the Room, Facebook aka Meta.  Dig into this week’s roundup of social media marketing news to discover how you can use this tactic to your advantage this holiday season.