Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers.
This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.
New Study Finds As Work Routines Change, Radio Must Continue To Adapt. - Inside Radio
As COVID-19 has impacted work habits over these past two years, radio listening habits have of course also changed. How, to what extent, and where the medium goes from here are all addressed in the just-reported results of a recent consumer study.
Based on over 3,700 respondents surveyed during March, close to half of radio listeners (44%) say their listening habits have changed over the past 12 months, with 20% listening more often and 20% live streaming radio more often, while 16% are listening at different times of the day.
While one-third of listeners who have changed habits say they are listening to the radio less often, those doing so are more likely to be either not employed or working remotely. READ MORE
New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter and LinkedIn. - Social Media Today
As a marketer, you already know there’s no one perfect time for all businesses to post to any social app. But, if you’re trying to plan out your strategy, and you’re considering when you should be scheduling, new research can provide some guidance to help you find the right approach. READ MORE
What Does it Mean to Reach the Right Person at the Right Time? - Bonneville Bay Area
Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey.
Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. By taking the buyer's journey into consideration, brands are able to create ads that speak to their target audience's needs, with the right message at the right time.
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