Bay Area Marketing & Advertising Blog 

Weekly Roundup: The Importance of Branding in the Era of Adaptation and How to Measure the ROI of Brand Awareness

Apple is more than iPhones. Coke is more than soda. And Nike is more than shoes. Brands done right are synonymous with certain lifestyles and values. A quality brand is a living entity that people love, engage with, and even defend if the road gets rocky. Interacting with their products creates experiences, and 76 percent of consumers would rather spend their money on experiences instead of products.

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