Bay Area Marketing & Advertising Blog 

Weekly Roundup: How To Build Brand Recognition in 2023

If you are asking yourself questions like: "What are the best strategies for increasing brand recognition in the coming year?" or "What steps can I take to ensure that my brand stands out and is easily recognizable in the marketplace?" Then this week's weekly roundup is for you. Below we explore different ways businesses can utilize the web, social media, and radio to help achieve branding goals.

Weekly Roundup: How To Build A Resilient Marketing Strategy

By fully understanding the buyer's journey of your target customers and marketing specifically to each stage of the journey, you can substantially increase your ROI and build a better marketing strategy.

Weekly Roundup: The Importance of Branding in the Era of Adaptation and How to Measure the ROI of Brand Awareness

Apple is more than iPhones. Coke is more than soda. And Nike is more than shoes. Brands done right are synonymous with certain lifestyles and values. A quality brand is a living entity that people love, engage with, and even defend if the road gets rocky. Interacting with their products creates experiences, and 76 percent of consumers would rather spend their money on experiences instead of products.

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    Weekly Roundup: The Effects of Inflation on Marketing

    Dive into the latest trends shaping economic policies and consumer behavior amidst rising inflation. From the shifting priorities of Generation Z to the impact of social media on spending habits, businesses, and policymakers are navigating a dynamic landscape to meet the evolving needs of consumers. Join us as we uncover the key statistics and insights reshaping the economic environment and explore how brands can adapt to stay ahead in this rapidly changing climate. Keep reading to stay informed on the latest marketing trends and insights.

    Weekly Roundup: Your Guide to Vocational Trade School Marketing

    This week, we're spotlighting the vibrant realm of vocational school marketing. As industries seek specialized skills, vocational education emerges as a cornerstone for career advancement. Whether you specialize in IT, healthcare, construction, or other fields, effectively marketing your vocational school is paramount. Join us as we uncover pivotal strategies and insights to elevate your vocational school's visibility and engage prospective students in this week's roundup.