If you are asking yourself questions like: "What are the best strategies for increasing brand recognition in the coming year?" or "What steps can I take to ensure that my brand stands out and is easily recognizable in the marketplace?" Then this week's weekly roundup is for you. Below we explore different ways businesses can utilize the web, social media, and radio to help achieve branding goals.
By fully understanding the buyer's journey of your target customers and marketing specifically to each stage of the journey, you can substantially increase your ROI and build a better marketing strategy.
Apple is more than iPhones. Coke is more than soda. And Nike is more than shoes. Brands done right are synonymous with certain lifestyles and values. A quality brand is a living entity that people love, engage with, and even defend if the road gets rocky. Interacting with their products creates experiences, and 76 percent of consumers would rather spend their money on experiences instead of products.