Apple is more than iPhones. Coke is more than soda. And Nike is more than shoes. Brands done right are synonymous with certain lifestyles and values. A quality brand is a living entity that people love, engage with, and even defend if the road gets rocky. Interacting with their products creates experiences, and 76 percent of consumers would rather spend their money on experiences instead of products.
So how do you up your marketing game and still prove the ROI of your branding efforts in the process? We found a few articles from around the web that shed light on the importance of branding in the era of adaptation, and how to measure the results. Enjoy!
The Importance Of Branding In Business – Forbes
Branding has always been a vital part of business, but it may be more important now than ever before. There’s a huge amount of competition today, so businesses need to go the extra mile to ensure they stand out in a crowd.
To accomplish this, invest in creating a strong brand that will get and keep people’s attention. With the right branding, you have the chance to control how people perceive your business. <<<Read More>>>
Nielsen Annual Marketing Report: Era of Adaptation - Nielsen
No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.
To be successful as a marketer, the ability to change and adapt is imperative—we’re living in an era of adaptation. As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics if they want to reach a world of audiences whose habits and preferences have shifted. <<<Read More>>>
How to Measure ROI of Brand Awareness – Bonneville Bay Area
There is no shortage of evidence that proves the criticality of brand awareness. It increases engagement, search traffic, interaction during the research and consideration phases of the customer journey, and ultimately, new business growth.
However, many marketers find it very difficult to link the investment to business revenue, particularly to shareholders eager to see verifiable ROI. The good news is that there are some ways to demonstrate the ROI of brand awareness. <<<Read More>>>
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