Handling the challenges of COVID-19 has been tricky for brands, especially those that rely on humorous ads. During the initial surge of cases, playful brands like Wendy's and Denny's went dark on social media for several weeks. Coors Light pulled its "Working Remotely" ad before it even aired for fear of appearing insensitive about the current situation.
In response to the outbreak of COVID-19, states throughout the U.S. implemented "stay at home" or "shelter-in-place" orders to prevent the further spread of the virus. Now, many of these restrictions are gradually being lifted.
During the current COVID-19 crisis, businesses are looking to connect in meaningful ways with current and prospective consumers. You may need to alter your messaging, or the services you promote, in order to reach your goals and provide benefit to your customers during this unique time. We’re seeing this across the country and across industries, including small and large businesses alike. A small, local pottery studio takes orders online and delivers its products directly to people's doors. A Bay Area real estate company now offers virtual house tours and online consulting in ways they never did before.
Dive into the latest trends shaping economic policies and consumer behavior amidst rising inflation. From the shifting priorities of Generation Z to the impact of social media on spending habits, businesses, and policymakers are navigating a dynamic landscape to meet the evolving needs of consumers. Join us as we uncover the key statistics and insights reshaping the economic environment and explore how brands can adapt to stay ahead in this rapidly changing climate. Keep reading to stay informed on the latest marketing trends and insights.
This week, we're spotlighting the vibrant realm of vocational school marketing. As industries seek specialized skills, vocational education emerges as a cornerstone for career advancement. Whether you specialize in IT, healthcare, construction, or other fields, effectively marketing your vocational school is paramount. Join us as we uncover pivotal strategies and insights to elevate your vocational school's visibility and engage prospective students in this week's roundup.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.