Bay Area Marketing & Advertising Blog 

Is Humor Right for Your Brand's Creative Right Now?

Handling the challenges of COVID-19 has been tricky for brands, especially those that rely on humorous ads. During the initial surge of cases, playful brands like Wendy's and Denny's went dark on social media for several weeks. Coors Light pulled its "Working Remotely" ad before it even aired for fear of appearing insensitive about the current situation.

Ad Creative Development for Post Shelter-In-Place

In response to the outbreak of COVID-19, states throughout the U.S. implemented "stay at home" or "shelter-in-place" orders to prevent the further spread of the virus. Now, many of these restrictions are gradually being lifted.

Creative Strategies for Altering Your Message During a Crisis

During the current COVID-19 crisis, businesses are looking to connect in meaningful ways with current and prospective consumers. You may need to alter your messaging, or the services you promote, in order to reach your goals and provide benefit to your customers during this unique time. We’re seeing this across the country and across industries, including small and large businesses alike. A small, local pottery studio takes orders online and delivers its products directly to people's doors. A Bay Area real estate company now offers virtual house tours and online consulting in ways they never did before.

    Recent Posts

    Weekly Roundup: More Info On The Latest Advertising Trends

    This week's exploration of the ever-evolving advertising landscape, we dive into the latest trends shaping consumer engagement and brand strategies. From innovative approaches to ad sound to emerging streaming trends, businesses are constantly adapting to capture audience attention in an increasingly competitive digital sphere. Join us as we uncover the cutting-edge tactics driving advertising success and explore how brands can stay ahead in this dynamic environment. Keep reading to stay informed on the latest advertising trends and insights.

    Weekly Roundup: The Top 10 Content Marketing Trends for 2024

    Welcome to this weeks roundup! As the digital realm continues to evolve at a rapid pace, staying ahead of the curve in content creation and distribution strategies is paramount for businesses striving to make an impact. In this blog series, we'll explore the latest trends, innovations, and best practices shaping the content marketing sphere this year. From cutting-edge technologies to tried-and-true techniques, join us as we uncover the strategies driving success in 2024 and beyond.

    Weekly Roundup: AI's Role in Your Marketing Strategy

    In this week's roundup, we explore the intricate realm of AI utilization for marketers, delving into essential do's and don'ts and uncovering the art of seamlessly integrating artificial intelligence to create an organic feel. Read on to gain valuable insights from around the web on how marketers can navigate this innovative landscape, shaping strategies that not only harness the power of AI but also resonate authentically with their target audience.