Bay Area Marketing & Advertising Blog 

Barry Rose

Barry Rose

Barry Rose has been the General Sales Manager of KBLX-FM, San Francisco for over 3 decades. During this time he has helped to address and define, for numerous local and national advertisers, the importance of multi-cultural marketing in the very diverse 9 County Bay Area MSA.

Recent Posts:

Harmony in Diversity: The Resonance of The Best Throwbacks and R&B Radio in the African American Community

For over four decades, 102.9 KBLX has been synonymous with the finest Throwbacks and R&B sounds in the Bay Area. KBLX stands as a cornerstone in the African American community, an enduring institution that serves as a cultural hub, imparting knowledge, delivering news, providing entertainment, and empowering its cherished listeners.

How to Measure ROI of Brand Awareness

There is no shortage of evidence that proves the criticality of brand awareness. It increases engagement, search traffic, interaction during the research and consideration phases of the customer journey, and ultimately, new business growth. However, many marketers find it very difficult to link the investment to business revenue, particularly to shareholders eager to see verifiable ROI. The good news is that there are some ways to demonstrate the ROI of brand awareness, and we'll discuss them here.

5 Ways to Streamline Your Digital Marketing Efforts

With so many ways to deploy your digital marketing tactics, your efforts can quickly become disorganized and misaligned. However, there are ways to take a streamlined approach to optimize your campaigns. Many businesses make the mistake of choosing the wrong tactics or utilizing too few of them, but the fact is that you don't need to know everything in order to succeed. The key is knowing which tactics work best for your business and how to deploy them effectively.

The Importance of Diversity Reach in the Bay Area

The Bay Area is home to an incredibly diverse population. Ten years ago, the 2010 census revealed that more than half of all people who live in the region represent diverse cultural groups. For example, Hispanics represented 23.8% of the population, Asians came in at 23.9%, and African Americans made up 6.7%.

Top 5 KPI's You Should Be Tracking

One of the main goals for any marketer is to generate a positive return on investment (ROI) for their marketing efforts. While there are plenty of key performance indicators (KPI) to help determine the overall ROI, some are more important than others. You must figure out which KPIs are ideal to help calculate ROI, or you will waste time looking at vanity metrics that don't matter.

5 Questions to Ask Your Media Partner for Multicultural Advertising

By 2060, the non-Hispanic white population will constitute only 44% of the United States population. Meanwhile, minority groups in the U.S. have a combined buying power of $3.9 trillion.

How Do You Reach the Multicultural Community Through Advertising?

The buying power of multicultural groups is increasing, which means it's important to consider them when developing your marketing strategy. As of 2019, the buying power of multicultural groups made up a considerable share of the American economy, with Latinx communities accounting for $1.7 trillion, Asian Americans with $1.2 trillion, and Black Americans with $1.4 trillion. Those numbers have only increased.

How Businesses Can Pivot In The Age of COVID-19

Right now, businesses must use more creative strategies than ever. Many companies are pivoting their business model in light of the current situation.

How Local Businesses Can Effectively Adjust Their Messaging to be More Community Focused

In light of the COVID-19 pandemic, local businesses are trying to keep up with current regulations to meet the needs of their consumers. Some businesses have been forced to dramatically change their business practices. Your community members are facing unprecedented challenges--and you want to show that your business is there for them. As a local business, there are several strategies you can utilize to tailor your messaging for the community.

    Recent Posts

    Weekly Roundup: Your Guide to Vocational Trade School Marketing

    This week, we're spotlighting the vibrant realm of vocational school marketing. As industries seek specialized skills, vocational education emerges as a cornerstone for career advancement. Whether you specialize in IT, healthcare, construction, or other fields, effectively marketing your vocational school is paramount. Join us as we uncover pivotal strategies and insights to elevate your vocational school's visibility and engage prospective students in this week's roundup.

    Weekly Roundup: How Gen Z Will Reshape The Travel Industry

    Dive into the latest trends shaping traveler preferences and industry strategies. From the shifting priorities of Generation Z to the impact of social media on destination choices, travel brands, and agencies are navigating a dynamic landscape to meet the evolving needs of travelers. Join us as we uncover the key statistics and insights reshaping the travel industry and explore how brands can adapt to stay ahead in this rapidly changing environment. Keep reading to stay informed on the latest travel trends and insights.