Bay Area Marketing & Advertising Blog 

Jennifer Ravenscroft

Jennifer Ravenscroft

Jennifer Ravenscroft is a digital advertising sales leader with over 20 years in the SF Bay Area market. She has helped hundreds of clients better understand digital advertising customer journey to find the right marketing mix to solve their business challenges.

Recent Posts:

An Introduction to Programmatic Advertising

Programmatic advertising is experiencing a surge in popularity that's only going to increase. eMarketer predicts that nearly 88% ($81 billion) of all digital display ad spend in the U.S. will go toward programmatic advertising. If you want to take advantage of this lucrative opportunity, it's important to know more about what programmatic advertising is and how it works.

How Does Video Fit Into Digital Advertising?

Video marketing has skyrocketed over the years, and a growing number of businesses are doing what they can to use it in their marketing. As of 2020, 85% of businesses use video as a marketing tool, according to HubSpot's State of Video Marketing report.

How to Integrate Social Media for a Perfect Advertising Campaign

Endless ways exist to create a perfect advertising campaign, and a perfect ad campaign for your business will not look like an ad campaign for any other. What perfect campaigns all have in common is that they supply enough touchpoints to create a full customer journey.

The Secret To Integrating Your Digital Campaign with Radio

Digital marketing has several important benefits for your business. Not only can it help expand your reach, but it can also provide you with the ability to reach your customers where they are consuming content online. Google Ads, for example, have an average ROI of $2 for every $1 spent.

Digital ROI: Understand Digital Metrics and how this leads to Positive ROI

Digital marketing efforts can bring positive ROI, but the key to a successful campaign is to know how to measure it. Unfortunately, many marketers have trouble connecting digital metrics to ROI through measurement. One of the reasons it can be challenging to measure ROI is that companies don't often take the time to establish clear goals at the start of their campaigns. Another source of confusion comes from misunderstanding digital marketing ROI as a concept.

5 Things You Can Do to Learn More About Your Customer's Buyer's Journey

When selling products or services, one of the best ways to learn how to develop a strong marketing campaign and maximize sales is to understand the buyer's journey. This journey is essentially a kind of framework that follows the customer's progression from a curious visitor on your site to an eager buyer by researching problems and solutions until they decide to buy.

How Testimonials and Endorsements Can Boost Sales

Testimonials and endorsements are invaluable assets for any business. Even if people don't know the person behind the testimonial, they are far more likely to trust genuine, positive testimonials. However, the power of testimonials from strangers is nothing compared to endorsements from people your audience recognizes and trusts, including their favorite voices and personalities that speak to them every day over the radio.

How to Get a Customer From the Awareness Stage to the Consideration Stage

As a business, you want to bring in customers and provide them with the information they need along their path to purchase. That means creating content that will move them through the process by making them more aware of your products and services to making a decision about your product.

The Best Way to Measure Your Radio Advertising Success

Radio is a powerful advertising medium that can offer exceptional Return on Ad Spend (ROAS). Industry experts have found that radio ads can deliver up to $12 in earned revenue for every $1 spent in advertising money. Moreover, radio marketing has a vast reach, with studies showing that on-air ads can reach approximately 247 million Americans aged 12+ each week.

6 Tips to Building a Marketing Budget That Delivers Results

Building a marketing budget can prove deceptively tough. It's not as simple as simply assigning a dollar amount to your marketing efforts based on your current profits or keeping the budget you've always held. Unfortunately, many marketing plans sell themselves short at this early stage. Many times, the marketing budget is divided among pre-existing categories like "paid search ads" and "radio spots" without considering the goals behind those marketing efforts and how to best accomplish them.

    Recent Posts

    Weekly Roundup: The Latest in Google Ad News

    Welcome to our Weekly Roundup, where we delve into the dynamic world of Google Ads to bring you the freshest updates, insights, and trends shaping the digital advertising landscape. In this edition, we'll explore the latest features, strategies, and industry developments that can empower businesses and marketers to maximize their advertising efforts on the world's most prominent search engine platform. From algorithm tweaks to innovative ad formats, join us as we navigate through the ever-evolving realm of Google Ads with articles straight from the source.

    Weekly Roundup: How To Successfully Market Your Home Improvement Business In 2024

    In the ever-evolving realm of home improvement, staying ahead of the curve is crucial for businesses looking to thrive. As we embrace the challenges and opportunities of 2024, the landscape of marketing for home improvement ventures has shifted significantly. Gone are the days of relying solely on traditional methods; today, success lies in harnessing the power of innovation and adapting to the latest trends. Whether you're a seasoned contractor or a budding entrepreneur, understanding the intricacies of modern marketing techniques is paramount to carving out your niche in this competitive industry. Join us as we delve into the strategies, tools, and tactics that will elevate your home improvement business to new heights in 2024 with articles from around the web.

    Weekly Roundup: More Info On The Latest Advertising Trends

    This week's exploration of the ever-evolving advertising landscape, we dive into the latest trends shaping consumer engagement and brand strategies. From innovative approaches to ad sound to emerging streaming trends, businesses are constantly adapting to capture audience attention in an increasingly competitive digital sphere. Join us as we uncover the cutting-edge tactics driving advertising success and explore how brands can stay ahead in this dynamic environment. Keep reading to stay informed on the latest advertising trends and insights.