Bay Area Marketing & Advertising Blog 

Weekly Roundup: Consumer Trends That Define 2021, Effective Customer Engagement Strategies, and Understanding the Buyer’s Journey

Recent research reveals that 29% of internet users said they’d recently had such a bad customer support experience that they decided never to do business with the company again. 

Effective Ways to Identify and Meet Consumer Needs

Research shows that customer-centric organizations are 60 percent more profitable than those who lack significant customer focus. By focusing on customer needs, businesses build a solid customer base that helps maintain and promote sales. They must know the needs of their customers in order to meet them successfully. Below, we provide more information about customer needs, their importance, and effective ways for businesses and marketers to identify and meet them.

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