Marketing a personal injury firm is not as straightforward as marketing other services. You can spend thousands of dollars promoting your law firm and getting plenty of leads, yet only a handful convert. Besides, fewer people need personal injury litigation services than other specialized firms. It's a stiff competition for a relatively smaller market. You need results-focused personal injury marketing tactics to win over your competition and get more clients. You can also effortlessly reach your target market online to boost your reputation and increase your client base.   Here are some practical tactics for successful digital marketing campaigns. 

Billboards are still a staple of personal injury marketing campaigns for a reason: U.S. drivers logged 3.23 trillion miles last year. With travel back on the rise, more people are on the roads providing a greater audience for your ads.  

Are Netflix ads in our future? According to recent reports, it seems likely. Rising subscription costs, a decline in subscribers, and password sharing are resulting in lost revenue, so the streaming giant is reported to be accelerating the move to an ad-supported (aka cheaper) option.  

Even as the home renovation market booms, it can be challenging to acquire high-end remodeling projects that will naturally net bigger profit margins. Decades ago, all you needed was an ad on the radio or even word of mouth to attract customers. Now that there's so much more competition, integrating digital advertising into your marketing mix is a must.

Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.

Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers.   This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.  

As the world of marketing continues to expand, many are realizing that marketing isn't just a tool to help sell your services; it's a way to form meaningful connections with customers and keep your brand relevant.

When it comes to retail marketing success, omnichannel strategies can help you boost brand awareness, target the right customers, and deliver exceptional experiences. Sounds simple, right? In practice, creating a winning retail marketing strategy is a task better left to the pros. Read on to discover how radio is a direct line to shoppers, how brands are dealing with attribution dilution, and how radio ads can boost your digital efforts.

Wondering how your personal injury firm can stand out in a saturated market? The solution is to boost your marketing efforts with data-driven digital marketing. Digital advertising has been known to increase brand lift by at least 31% and ROI — by how much depends on the initiative. For instance, email generates an average ROI of $36 for every $1, social media marketing generates on average 95% (with more than a quarter reporting 150% or more), and pay-per-click (PPC) generates 200%.

Despite a chaotic automotive market, radio continues to reach a broad range of consumers who are in the market for either a new or used vehicle. And when radio is combined with digital, the results are even more impactful. This week’s roundup focuses on automotive marketing industry insights, and how to create a winning strategy to reach more consumers.