Bay Area Marketing & Advertising Blog 

5 Marketing Tactics for Financial Services Providers to Win Over New Consumers In the Market

We've heard a lot about millennials over the past few years. Now, we’re witnessing the next generation coming of age. The first Gen Zers are graduating from college and beginning their financial journeys. Growing up in an era dominated by technology and social media, Gen Z is informed, and most understand that their future success must include being financially savvy.

Top 5 Blog Posts of 2020

We enjoyed bringing you great content in 2020, and we're even more excited to do so in 2021! Our goal is to deliver educational content and resources regarding marketing trends, tips, and best practices to help you grow your business. Take a look back at our top 5 blog posts on marketing from 2020. 

On-Air Influencer Spotlight: Nikki Thomas

Collaborating with a radio influencer can help you achieve your desired marketing objectives. Audiences have a personal connection to their local radio personalities. Eighty-three percent of radio listeners value and trust their favorite personality's opinions, and 49% of customers rely on influencers' recommendations to make a purchase decision. Influencers present a huge opportunity for your brand to increase awareness and sales. 

6 Ways Radio Ads Boost Your Digital Marketing Efforts

Successful business owners know that radio and digital marketing are powerful tools individually. However, when they are combined, they make the greatest impact on a marketing campaign, driving significant advertising results. Integrating radio and digital enables marketers to create powerful campaigns that produce an impressive ROI. Let's look at some benefits that illustrate why you should combine radio and digital marketing.

6 Tips to Increase ROI with Marketing Analytics

If you want to know how well your marketing efforts are doing and identify areas needing improvement, analytics are key. Interpreting marketing analytics is integral to improving ROI and gaining insight into how your campaigns are performing. Unfortunately, most businesses struggle with making sense of data in a way that will improve their bottom line. 

How to Know For Sure If Your Advertising is Working

All business owners at some point, wonder if their advertising is working. While every company is different, there are indicators you can use to evaluate most campaigns. Determining the degree of success of your campaign involves more than just asking customers how they learned about your company, brand, or services.

10 Questions to Determine if Your Business is Truly Ready to Grow

Managing a business can be a delicate balance when considering growth, and what you’ll need to do to maintain profitability and long-term staying power. Depending on the type of business, growth can be realized  in many ways. It might mean increasing your advertising, launching a new product or service, adding new locations, or hiring more staff. 

What You Need to Know About Advertising During Holiday 2020

As COVID-19 continues to shape events, holiday advertising is more challenging than ever. Many people will have less to spend on gifts. Holiday shoppers accustomed to shopping on Black Friday are less likely to go to retail locations this year because of COVID restrictions and safety concerns. Fortunately, there are alternatives to help you deliver your goods and services to both existing and new customers this holiday season. 

Radio Endorsements: Your Secret Weapon

The influencer marketing industry is expected to grow to around $9.7 billion in 2020, and it continues to be one of the fastest-growing marketing channels. However, not as many marketers are focusing on some of the most effective influencers out there: radio influencers.

An Introduction to Programmatic Advertising

Programmatic advertising is experiencing a surge in popularity that's only going to increase. eMarketer predicts that nearly 88% ($81 billion) of all digital display ad spend in the U.S. will go toward programmatic advertising. If you want to take advantage of this lucrative opportunity, it's important to know more about what programmatic advertising is and how it works.

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