We've heard a lot about millennials over the past few years. Now, we’re witnessing the next generation coming of age. The first Gen Zers are graduating from college and beginning their financial journeys. Growing up in an era dominated by technology and social media, Gen Z is informed, and most understand that their future success must include being financially savvy.
We enjoyed bringing you great content in 2020, and we're even more excited to do so in 2021! Our goal is to deliver educational content and resources regarding marketing trends, tips, and best practices to help you grow your business. Take a look back at our top 5 blog posts on marketing from 2020.
Collaborating with a radio influencer can help you achieve your desired marketing objectives. Audiences have a personal connection to their local radio personalities. Eighty-three percent of radio listeners value and trust their favorite personality's opinions, and 49% of customers rely on influencers' recommendations to make a purchase decision. Influencers present a huge opportunity for your brand to increase awareness and sales.
Successful business owners know that radio and digital marketing are powerful tools individually. However, when they are combined, they make the greatest impact on a marketing campaign, driving significant advertising results. Integrating radio and digital enables marketers to create powerful campaigns that produce an impressive ROI. Let's look at some benefits that illustrate why you should combine radio and digital marketing.
If you want to know how well your marketing efforts are doing and identify areas needing improvement, analytics are key. Interpreting marketing analytics is integral to improving ROI and gaining insight into how your campaigns are performing. Unfortunately, most businesses struggle with making sense of data in a way that will improve their bottom line.
All business owners at some point, wonder if their advertising is working. While every company is different, there are indicators you can use to evaluate most campaigns. Determining the degree of success of your campaign involves more than just asking customers how they learned about your company, brand, or services.
Managing a business can be a delicate balance when considering growth, and what you’ll need to do to maintain profitability and long-term staying power. Depending on the type of business, growth can be realized in many ways. It might mean increasing your advertising, launching a new product or service, adding new locations, or hiring more staff.
As COVID-19 continues to shape events, holiday advertising is more challenging than ever. Many people will have less to spend on gifts. Holiday shoppers accustomed to shopping on Black Friday are less likely to go to retail locations this year because of COVID restrictions and safety concerns. Fortunately, there are alternatives to help you deliver your goods and services to both existing and new customers this holiday season.
The influencer marketing industry is expected to grow to around $9.7 billion in 2020, and it continues to be one of the fastest-growing marketing channels. However, not as many marketers are focusing on some of the most effective influencers out there: radio influencers.
Programmatic advertising is experiencing a surge in popularity that's only going to increase. eMarketer predicts that nearly 88% ($81 billion) of all digital display ad spend in the U.S. will go toward programmatic advertising. If you want to take advantage of this lucrative opportunity, it's important to know more about what programmatic advertising is and how it works.