Bay Area Marketing & Advertising Blog 

Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.

Any good contractor knows that the right tools make the job much easier. The same goes for growing your home improvement business. Whether you are just starting out or have been in the business for years, a hammer doesn't drill a hole and you need customers to make a living. What has changed in the industry is the way customers are looking for you. For most, finding a good contractor starts with a thorough online search and reading reviews which is why your digital presence matters.

While focusing on the needs of external customers makes sound business sense, creating a rich employee experience can be just as important to a company's long-term success. After all, your business never would have grown without your employees' commitment and hard work. The challenge today, however, is that there is a talent shortage with no end in sight.

The Bay Area is home to an incredibly diverse population. Ten years ago, the 2010 census revealed that more than half of all people who live in the region represent diverse cultural groups. For example, Hispanics represented 23.8% of the population, Asians came in at 23.9%, and African Americans made up 6.7%.

By 2060, the non-Hispanic white population will constitute only 44% of the United States population. Meanwhile, minority groups in the U.S. have a combined buying power of $3.9 trillion.

The buying power of multicultural groups is increasing, which means it's important to consider them when developing your marketing strategy. As of 2019, the buying power of multicultural groups made up a considerable share of the American economy, with Latinx communities accounting for $1.7 trillion, Asian Americans with $1.2 trillion, and Black Americans with $1.4 trillion. Those numbers have only increased.