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Weekly Roundup: How To Successfully Market Your Home Improvement Business In 2024

Screenshot 2024-04-09 151710

In the ever-evolving realm of home improvement, staying ahead of the curve is crucial for businesses looking to thrive. As we embrace the challenges and opportunities of 2024, the landscape of marketing for home improvement ventures has shifted significantly. Gone are the days of relying solely on traditional methods; today, success lies in harnessing the power of innovation and adapting to the latest trends. Whether you're a seasoned contractor or a budding entrepreneur, understanding the intricacies of modern marketing techniques is paramount to carving out your niche in this competitive industry. Join us as we delve into the strategies, tools, and tactics that will elevate your home improvement business to new heights in 2024 with articles from around the web. 

Digital Marketing 101 For Home Improvement Brands - Simon Myers

The digital marketing landscape is vast enough to paralyze any brand marketer, and home improvement brands come with their own unique set of challenges. At Simon/Myers, we shape digital strategies and activations to address the challenges of home and garden clients, particularly those found in big-box stores like Lowe’s, Home Depot, and Ace Hardware. And while every brand is different, many of the pitfalls to avoid and ingredients for success are the same. READ MORE 

6 Home Improvement Trends to Watch in 2024 – U.S News

For many homeowners, 2024 will be the year of home improvement. With mortgage rates sitting well above 6%, most aren’t willing to enter the housing market – which would mean essentially swapping their sub-4% mortgage rates for much higher ones.

Instead, renovating their existing homes will make more sense – allowing them to hold onto those low rates while making their properties more comfortable, livable and convenient.

Are you thinking of updating your home this year? Here are the six home improvement trends you should have on your radar. READ MORE  

Marketing Strategies for Home Improvement Businesses: Digital Marketing, Social Media, and Traditional Marketing Tactics - Linkedin

Mastering effective marketing strategies is crucial for businesses to thrive. This article aims to demystify the realm of marketing for home improvement companies by focusing on digital marketing, social media, and traditional marketing tactics. In simple terms, we will explore how leveraging the power of the internet, engaging with potential clients through social platforms, and employing tried-and-true traditional methods can elevate your business to new heights. By understanding and implementing these strategies, home improvement companies can not only broaden their reach but also build lasting connections with homeowners seeking their expertise. READ MORE 

 

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Weekly Roundup: OTT and Video Continue to Make Waves  

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The Secret To Integrating Your Digital Campaign with Radio 

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Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

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