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Weekly Roundup: How To Build A Resilient Marketing Strategy

The Importance of Branding in the Era of Adaptation and How to Measure the ROI of Brand AwarenessBy fully understanding the buyer's journey of your target customers and marketing specifically to each stage of the journey, you can substantially increase your ROI and build a better marketing strategy.

Click to Learn More: Better Advertising ROI

How to build a resilient marketing strategy and make a case to keep your budget - Nielsen 

During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments.

However, there’s also a long and storied track record of how risky this approach is. Deprioritizing marketing erodes brand share and relevance and can make it that much harder to make up for lost ground when markets bounce back. <<<Read More>>>

6 Proven Business Marketing Strategies to Grow During a Recession - Entrepreneur 

In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there's currently a 30% chance of recession, and that number has doubled over three months.

As a large or small business, it's essential to have a plan if a recession hits. Luckily, there are several recession-proof business marketing strategies that you can use. These marketing ideas will help your business continue to find success, even during a recession. Continue reading, and find out how you can fuel your business growth:

<<<Read More>>> 

How to Measure ROI of Brand Awareness – Bonneville Bay Area 

There is no shortage of evidence that proves the criticality of brand awareness. It increases engagement, search traffic, interaction during the research and consideration phases of the customer journey, and ultimately, new business growth.  

However, many marketers find it very difficult to link the investment to business revenue, particularly to shareholders eager to see verifiable ROI. The good news is that there are some ways to demonstrate the ROI of brand awareness. <<<Read More>>> 

 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

 
The Power of Branding In a Time of Crisis 
Why You Need More Than Just Search Engine Marketing (SEM) 
What Does it Mean to Reach the Right Person at the Right Time?

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Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is passionate about client success and cultivating effective campaigns.

Recent Posts

Weekly Roundup:  Reach The Right Customer At The Right Time With Radio

Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers.   This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.  

7 Tactics to Enhance Your Digital Marketing Campaign

With the right tactics, streamlining your digital marketing efforts can bring success to your brand. This is because it's cost-effective to create and maintain, offers access to a wider range of your target audience, and allows you to connect with them on a deep level anytime and anywhere. Plus, your results can always be tracked and measured for more informed decision-making in the future. 

Weekly Roundup: Secret Marketing Strategies For A Winning Approach

Ad frequency. Audience engagement. Purpose-driven marketing. There’s a lot swirling around when it comes to your marketing. When considering which route to take, a holistic, integrated marketing approach covers all bases. In this week’s roundup, we dig into some of these tactics, and show you which secret marketing strategy beats billboards every time.