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Weekly Roundup:  Reach The Right Customer At The Right Time With Radio

Weekly Roundup_Reaching the Right Customer at the Right Time with Radio an Social Media

Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers.  

This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.  

Why use radio for targeting the right people at the right time. - Radiocentre 

In Re-evaluating Media Ebiquity’s analysis of the targeting capabilities of different media placed radio top of the list as the most flexible medium as it can be used to target audiences in a variety of ways:  READ MORE

 

Is Radio Advertising Effective? - Ad Results Media

With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness. READ MORE 

What Does it Mean to Reach the Right Person at the Right Time? - Bonneville Bay Area 

Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey.  

Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. By taking the buyer's journey into consideration, brands are able to create ads that speak to their target audience's needs, with the right message at the right time.

READ MORE 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

How to Integrate Social Media for a Perfect Advertising Campaign  

The Top 3 Social Media Platforms You Need to be on and 3 Best Practices for Each 

Unleash the Power of Radio Advertising Through Integrated Campaigns 

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Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

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