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Weekly Roundup: The Latest in Google Ad News

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Welcome to our Weekly Roundup, where we delve into the dynamic world of Google Ads to bring you the freshest updates, insights, and trends shaping the digital advertising landscape. In this edition, we'll explore the latest features, strategies, and industry developments that can empower businesses and marketers to maximize their advertising efforts on the world's most prominent search engine platform. From algorithm tweaks to innovative ad formats, join us as we navigate through the ever-evolving realm of Google Ads with articles straight from the source.

Capture Sales This Spring Shopping Season and Engage Shoppers With AR and VR Features  - Google Ads Help

Shoppers want to make sure that the products they buy will ultimately meet their needs—whether it's the right shade of makeup, or the right design look in their space. In fact, 55% of surveyed online apparel shoppers have returned an item(s) because it looked different on them than they expected.1 Our suite of augmented reality tools give shoppers more insight into how products will look on them, or in their space, helping them ultimately make more confident decisions and helping to reduce overall returns and exchanges.   READ MORE 

Building More Durable And Effective Bidding Strategies For Hotel Campaigns– Google Ads Help

Travelers are taking trips again. International tourism ended 2023 at 88% of pre-pandemic levels, according to the World Tourism Organization, an agency of the United Nations. During the pandemic, the travel industry experienced significant challenges and we created solutions to help advertisers navigate a time of deep economic uncertainty. As the needs of travelers and advertisers shift with the industry rebound and technological innovations, we’re evolving to ensure businesses are ahead of these changes. READ MORE  

Maximize Your Awareness With More Formats Now Available in Video Reach Campaigns - Google Ads Help

People are engaging with YouTube in new ways, from exploring Shorts on their mobile devices to browsing for content on their TV screens. This evolving landscape presents brands with more opportunities to connect with their target audience on the platform.

Video Reach Campaigns (VRC) for Efficient Reach now offers the ability to reach viewers by scaling your video creative to in-feed and Shorts in addition to in-stream ads in Google Ads. Multiformat ads paired with the power of Google AI deliver more reach and efficiency. In testing, campaigns opted into all three inventory types delivered an average of 54% more reach at 42% lower CPM than in-stream-only Video Reach Campaigns. READ MORE 

 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

Weekly Roundup: OTT and Video Continue to Make Waves  

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Weekly Roundup: Netflix Ads, Shopping Small, and Streamlining Your Digital Marketing 

Weekly Roundup: Reaching the Right Customer at the Right Time with Radio + Social Media 

What Does it Mean to Reach the Right Person at the Right Time? 

The Secret To Integrating Your Digital Campaign with Radio 

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Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

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Weekly Roundup: The Latest in Google Ad News

Welcome to our Weekly Roundup, where we delve into the dynamic world of Google Ads to bring you the freshest updates, insights, and trends shaping the digital advertising landscape. In this edition, we'll explore the latest features, strategies, and industry developments that can empower businesses and marketers to maximize their advertising efforts on the world's most prominent search engine platform. From algorithm tweaks to innovative ad formats, join us as we navigate through the ever-evolving realm of Google Ads with articles straight from the source.