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Weekly Roundup: How Digital Marketing Can Curb Home Improvement Recruitment Woes


As more and more homeowners and buyers are looking to inhabit live-work spaces, the construction and home improvement industry is moving full steam ahead. However, the industry is facing several hurdles, such as material costs, inflation, and labor shortages.

While marketing can’t cut material costs, it can help you attract the staff you need to get the job done. This week’s roundup dives into the problems weighing on home improvement business owners, plus recruitment and hiring strategies to keep you breaking new ground.

At IBS: The 2022 Forecast for Home Building and Remodeling – HBS Dealer 

Leading industry economists recently weighed in on the future of residential construction and remodeling. Labor shortages, material costs, and inflation are all on the radar as hurdles for the industry in 2022. 

“Building material costs are up 21% compared to a year ago,” said Robert Dietz, chief economist of the National Association of Home Builders. “Their price and availability, along with persistent supply chain bottlenecks, remains the most urgent challenge for builders as they seek to boost production to meet rising demand.” <<<Read More>>> 

Construction Faces Over Half-a-Million-Worker Shortage – Construction Dive 

Construction needs more than half a million workers above its current pace of hiring in order to meet demand in 2022, according to an analysis released Wednesday by Associated Builders and Contractors. Predictive models from ABC indicate the industry needs 650,000 additional workers. 

For every $1 billion in additional construction spending, construction gains 3,900 jobs, ABC found. As massive infrastructure spending enters the pipeline, the industry will have a lot of hardhats to fill. 

Anirban Basu, chief economist for ABC, described the workforce shortage as the "most acute challenge" the industry faces, even in the face of sluggish spending growth. <<<Read More>>> 

3 Critical Components of Recruitment Marketing in the Bay Area – Bonneville Bay Area 

Great talent will make or break your business. It sets the truly remarkable and successful companies apart from the rest. Talent means different things to different companies. It comes down to the ideal employee aptitude and skills for the unique business needs, goals, and organizational culture. Building a high-performing workforce requires having a successful recruitment marketing strategy. 

Good people are hard to find, and securing the best ones takes a sound plan. Part of that means getting your company in front of the right candidates. Just as digital marketing allows you to target your ideal customers, recruitment marketing gives you the ability to present your value proposition to your target employees. Let's look at some critical components of recruitment marketing to build your winning strategy. <<<Read More>>> 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

How Happy Employees Can Help Market Your Business and Bring in Better Talent 
Employees Are Customers, Too: How to Sell Your Brand and Win Top Talent 
Weekly Roundup: What Is Recruitment Marketing and How to Leverage Digital to Win Top Talent 

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

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