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Weekly Roundup: What Is Recruitment Marketing and How to Leverage Digital to Win Top Talent

What Is Recruitment Marketing and How to Leverage Digital to Win Top TalentThe global pandemic has dramatically changed the way we work. However, employee recruitment tactics are lagging behind. What does the future of recruitment look like in 2021 and beyond? We put together a few quick reads from around the web on all things Recruitment Marketing – what it is, why it’s vital to your business now, and how consumer and B2B marketing tactics translate into top talent acquisitions for your brand. Enjoy! 

Recruitment Marketing: From Trendy to Necessary - SHRM 

Recruitment marketing has grown in the last few years from being just a buzzy fad or aspirational "nice to have" into a core HR discipline. 

Study after study shows that best-in-class talent acquisition functions begin the recruiting process long before a candidate applies for a job or future new hires even think they need a new job. Increasingly, organizations are adopting consumer marketing strategies and tactics for recruiting to more effectively engage with potential talent and educate them on the employer and its job opportunities. <<<Read More>>> 


The #1 Priority for Recruitment Marketing in 2021 – Rally 

A must-have Recruitment Marketing skill is knowing how to use technology to gain an advantage. The last 5 years have truly established Recruitment Marketing as a discipline. But what does “Recruitment Marketing” actually mean? That you know how to develop an employee value proposition (EVP) and can define your company’s employer brand? That you can optimize job advertising spending across recruiting channels? That you can create engaging content to attract talent through social media? 

Being a recruitment marketer — whether Recruitment Marketing is your full-time job or just one of your many responsibilities in TA and HR — should mean that you can answer ‘yes’ to possessing all of those skills. But what about your mastery of digital advertising technology? <<<Read More>>> 


What Does it Mean to Reach the Right Person at the Right Time? - Bonneville Bay Area

Conducting research on your target audience before planning a campaign can help you to create ads that best speak to their needs, interests, and pain points. Rather than running ads you assume are compelling or interesting, think about your target audience’s age group, what their needs and pain points are that are likely to drive interest in your brand, and how you can create messaging that will relate to them. <<<Read More>>> 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

Weekly Roundup: The Guide to B2B Marketing in 2023

Business-to-business (B2B) marketing has come a long way in the past few years, and as we look ahead into 2023, it's crucial for businesses to stay on top of the latest trends, strategies, and technologies to remain competitive. Whether you're new to B2B marketing or a seasoned pro, keeping up with the latest resources and best practices is essential. In this week's roundup, we've curated a list of the latest and most informative resources to help you stay up to date on B2B marketing.

Data Analytics: How Bonneville Bay Area Uses Data When Designing Digital Marketing Campaigns

Data drives business. However, simply having access to information doesn't give you actionable insight. There is a wealth of marketing data available, but the difference between a successful campaign and one that never takes flight is in data analytics.      Bonneville Bay Area leverages the power of data analytics to design digital marketing campaigns for its clients. Let's look into why gathering the right data, having the expertise to understand what it reveals, and understanding how to leverage those insights for digital marketing campaigns are key differentiators for success. 

Weekly Roundup: The Latest Buzz on ChatGPT

ChatGPT is an important breakthrough in the field of artificial intelligence as it has revolutionized the way computers understand and generate human language. This week's roundup highlights the latest buzz on this fastmoving technology.