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Weekly Roundup: A Secret Marketing Strategy with a Winning Approach

Weekly Roundup A Secret Marketing Strategy with a Winning Approach Ad frequency. Audience engagement. Purpose-driven marketing. There’s a lot swirling around when it comes to your marketing. When considering which route to take, a holistic, integrated marketing approach covers all bases. In this week’s roundup, we dig into some of these tactics, and show you which secret marketing strategy beats billboards every time. 

New Study Illuminates Role Ad Frequency Plays In Audience Engagement - Inside Radio 

How many times does a spot need to run to deliver the client’s desired objective? A recent neuroscience study shows how listener brains experience content peaks and erosion in audio. The study also found that ad engagement climbs with each audio exposure across advertiser categories, audio platforms and genres. <<<READ MORE>>> 

Why Radio Is the Ideal Place to Share Brand Stories – Radio Matters 

Consumers have strong expectations that the brands they choose both support and align with the values that are important to them. Recognizing what drives consumers, brands are laser-focused on living their mission, principles, and ethics. As such, brands market their products and services grounded in that mission and the shared values and beliefs between the brand and its target customers. <<<READ MORE>>> 

Don't Be a Roadside Attraction: This Secret Marketing Strategy Beats Billboards Every Time – Bonneville Bay Area 

Billboards are still a staple of personal injury marketing campaigns for a reason: U.S. drivers logged 3.23 trillion miles last year. With travel back on the rise, more people are on the roads providing a greater audience for your ads.   

However, there is an even better strategy for brand awareness and lead generation. Radio is a widely used and highly effective medium for getting noticed in the personal injury space.   

Combining the visual impact of billboards with their audio equivalent as part of your personal injury marketing strategy creates a synergy that significantly outperforms billboards alone. <<<READ MORE>>> 

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

Weekly Roundup: Battle Inflation with Digital Marketing

It may seem counterintuitive, but increasing your marketing ad spend can actually help you combat inflation woes. Americans are finding they need to make more money to keep up with the cost of rising goods, causing them to tighten their wallets. So how can you break through the chatter and show them you’re worth their hard-earned dough? Digital marketing.  

Meet the OG's of Influencer Marketing

Radio influencers have been around since 1906, when Reginald Fessenden, a Canadian voice, produced a one-hour talk show and music. Today, radio is uniquely personal and invokes listeners' imaginations by creating mental images around broadcast sound. Radio is the soundtrack to our lives, and creates an emotional connection that other advertising mediums simply cannot recreate.  

Weekly Roundup: Radio Dominates as the Top Reach Medium

When it comes to reaching consumers in the car, on the go, and close to the point of purchase, radio dominates. Recent data shows that radio retains its dominance as the top reach medium and attracts a more diverse audience. And when you incorporate diversity reach into an integrated marketing strategy that combines radio, digital, and influencer marketing, you’ll see an exceptional ROI from your efforts. Learn more as you peruse our weekly roundup.