Bay Area Marketing & Advertising Blog 

Steve DiNardo

Steve DiNardo

With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts:

Weekly Roundup: Are You Targeting the Right Audience?

Radio is the soundtrack to our lives, and more consumers are getting on the road to attend events...which can mean stronger reach for your radio ads. With all the focus on GenZ, one affluent group may be the biggest underdog. But how do you know if you’re targeting the right audience? Answers to this and more in our latest weekly roundup.

Weekly Roundup: Radio’s Unparalleled Reach

With so much focus on digital marketing, it’s easy to forget how powerful traditional media is. Don’t worry, we’re here to remind you! More than 200 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 91 percent of the adult population. That’s huge! So, how can radio help you reach your target customer? Read on to find out!

Weekly Roundup: Savvy Marketers Trust Radio’s Expertise

We’ve come a long way since wiping down our groceries before bringing them into the house, and it’s only up from here. A recent study shows that local ad buyers increased their trust in radio marketing experts during the pandemic and beyond. High inflation isn’t stopping shoppers from celebrating dads this year. An omnichannel approach could be your secret to scoring more sales. See how you can integrate traditional and digital tactics for a winning strategy. Catch all this and more in our latest weekly roundup...enjoy!

Weekly Roundup: How to Integrate Radio and Digital Marketing for Best Results

A new study shows that audio listeners associate positively with your brand when they hear an uplifting message. Further research shows that email tops the list of persuasive marketing channels for consumers. So how do you marry these two proven strategies together into one cohesive campaign. Read on for more on this topic, plus we’ve included a few more articles to get you started.

3 Personal Injury Marketing Tactics that will Boost Your Reputation

Marketing a personal injury firm is not as straightforward as marketing other services. You can spend thousands of dollars promoting your law firm and getting plenty of leads, yet only a handful convert. Besides, fewer people need personal injury litigation services than other specialized firms. It's a stiff competition for a relatively smaller market. You need results-focused personal injury marketing tactics to win over your competition and get more clients. You can also effortlessly reach your target market online to boost your reputation and increase your client base. Here are some practical tactics for successful digital marketing campaigns.

Don't Be a Roadside Attraction: This Secret Marketing Strategy Beats Billboards Every Time

Billboards are still a staple of personal injury marketing campaigns for a reason: U.S. drivers logged 3.23 trillion miles last year. With travel back on the rise, more people are on the roads providing a greater audience for your ads.

Weekly Roundup: Netflix Ads, Shopping Small, and Streamlining Your Digital Marketing

Are Netflix ads in our future? According to recent reports, it seems likely. Rising subscription costs, a decline in subscribers, and password sharing are resulting in lost revenue, so the streaming giant is reported to be accelerating the move to an ad-supported (aka cheaper) option.

Weekly Roundup: Reaching the Right Customer at the Right Time with Radio + Social Media

Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers. This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.

Why Your Home Improvement Company Needs Digital Marketing

As the world of marketing continues to expand, many are realizing that marketing isn't just a tool to help sell your services; it's a way to form meaningful connections with customers and keep your brand relevant.

Weekly Roundup: Let’s Talk Radio, Digital, and Retail

When it comes to retail marketing success, omnichannel strategies can help you boost brand awareness, target the right customers, and deliver exceptional experiences. Sounds simple, right? In practice, creating a winning retail marketing strategy is a task better left to the pros. Read on to discover how radio is a direct line to shoppers, how brands are dealing with attribution dilution, and how radio ads can boost your digital efforts.

    Recent Posts

    Weekly Roundup: More Info On The Latest Advertising Trends

    This week's exploration of the ever-evolving advertising landscape, we dive into the latest trends shaping consumer engagement and brand strategies. From innovative approaches to ad sound to emerging streaming trends, businesses are constantly adapting to capture audience attention in an increasingly competitive digital sphere. Join us as we uncover the cutting-edge tactics driving advertising success and explore how brands can stay ahead in this dynamic environment. Keep reading to stay informed on the latest advertising trends and insights.

    Weekly Roundup: The Top 10 Content Marketing Trends for 2024

    Welcome to this weeks roundup! As the digital realm continues to evolve at a rapid pace, staying ahead of the curve in content creation and distribution strategies is paramount for businesses striving to make an impact. In this blog series, we'll explore the latest trends, innovations, and best practices shaping the content marketing sphere this year. From cutting-edge technologies to tried-and-true techniques, join us as we uncover the strategies driving success in 2024 and beyond.

    Weekly Roundup: AI's Role in Your Marketing Strategy

    In this week's roundup, we explore the intricate realm of AI utilization for marketers, delving into essential do's and don'ts and uncovering the art of seamlessly integrating artificial intelligence to create an organic feel. Read on to gain valuable insights from around the web on how marketers can navigate this innovative landscape, shaping strategies that not only harness the power of AI but also resonate authentically with their target audience.