When it comes to retail marketing success, omnichannel strategies can help you boost brand awareness, target the right customers, and deliver exceptional experiences. Sounds simple, right? In practice, creating a winning retail marketing strategy is a task better left to the pros. Read on to discover how radio is a direct line to shoppers, how brands are dealing with attribution dilution, and how radio ads can boost your digital efforts.
Radio Is the Direct Line to Offline and Online Shoppers. - Inside Radio
Consumers view shopping as both an offline and online experience; however, a recent survey found consumers still favor shopping in stores over shopping online. Regardless of where consumers shop, radio delivers the audience directly, according to data from five representative 2021 consumer/market surveys. READ MORE
Reimagining Retail: How D2C Brands Are Dealing with Facebook Attribution Dilution
Where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year? Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years. LISTEN HERE
6 Ways Radio Ads Boost Your Digital Marketing Efforts – Bonneville Bay Area
Successful business owners know that radio and digital marketing are powerful tools individually. However, when they are combined, they make the greatest impact on a marketing campaign, driving significant advertising results. Integrating radio and digital enables marketers to create powerful campaigns that produce an impressive ROI. Let's look at some benefits that illustrate why you should combine radio and digital marketing. READ MORE
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
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