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Weekly Roundup: Let’s Talk Radio, Digital, and Retail


When it comes to retail marketing success, omnichannel strategies can help you boost brand awareness, target the right customers, and deliver exceptional experiences. Sounds simple, right? In practice, creating a winning retail marketing strategy is a task better left to the pros. Read on to discover how radio is a direct line to shoppers, how brands are dealing with attribution dilution, and how radio ads can boost your digital efforts.

Radio Is the Direct Line to Offline and Online Shoppers. - Inside Radio 

Consumers view shopping as both an offline and online experience; however, a recent survey found consumers still favor shopping in stores over shopping online. Regardless of where consumers shop, radio delivers the audience directly, according to data from five representative 2021 consumer/market surveys. READ MORE 

Reimagining Retail: How D2C Brands Are Dealing with Facebook Attribution Dilution 

Where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year? Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years. LISTEN HERE 

6 Ways Radio Ads Boost Your Digital Marketing Efforts – Bonneville Bay Area 

Successful business owners know that radio and digital marketing are powerful tools individually. However, when they are combined, they make the greatest impact on a marketing campaign, driving significant advertising results. Integrating radio and digital enables marketers to create powerful campaigns that produce an impressive ROI. Let's look at some benefits that illustrate why you should combine radio and digital marketing. READ MORE 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

Unleash the Power of Radio Advertising Through Integrated Campaigns 
Weekly Roundup: Reaching GenZ with Radio 
Weekly Roundup: Consumers Are Spending More Time with Radio 

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

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