Bay Area Marketing & Advertising Blog 

All Posts

Weekly Roundup: Consumers Are Spending More Time with Radio


US adults are spending the majority of their time with terrestrial radio versus podcasts and streaming platforms. Affluent audiences are taking to the airwaves. And radio remains one of the most cost-effective ways to reach audiences. Catch up with the latest in radio marketing in this week’s roundup of interesting news from around the web. Enjoy!

The Leading Places where US Adults Listen to Ad-Supported Audio - eMarketer 

US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format. In Q2 2021, 76% of their time spent with ad-supported audio went to AM/FM radio, while just 11% was devoted to podcasts, signaling that even as podcasts attract more and more advertising dollars, they’re far from being the leaders in ad-supported media. <<<Read More>>> 

Radio Listening Not Only Recovered In Spring 2021 But Audience Became More Upscale - InsideRadio 

In a promising development for radio ad buys in the fourth quarter and next year, new nationwide Spring 2021 data from Nielsen shows gains of 7% YOY for virtually all of the major buying demographics. 

The new roll-up of all listening also shows an eye-popping increase in upper-income Americans. Comparing the Nationwide Spring 2021 numbers to Spring 2020 reveals that the greater the income, the greater the listening recovery. AM/FM radio listening shot up 17% year-over-year among people with an annual income of $75,000 or greater. <<<Read More>>> 

Stats that Show Radio Is as Relevant as Ever – Bonneville Bay Area 

Contrary to what some media pundits may think, radio as a medium continues to thrive. In fact, people are consuming more terrestrial and digital radio than ever before. This rising consumption enriches the marketing opportunity that radio provides companies, as radio remains one of the most cost-effective ways to generate reach and frequency. <<<Read More>>> 

Don’t miss a single blog! Subscribe to the Bonneville Bay Area blog here, and get the latest updates from around the web sent straight to your inbox! 

We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:

4 Tactics for Utilizing Radio Effectively 

5 Ways to Get ROI from Your Radio Marketing Campaigns This Year 

7 Radio Advertising Secrets You'll Wish You Knew Sooner 

Subscribe to the Bonneville Bay Area Marketing Blog

Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

Weekly Roundup: The Guide to B2B Marketing in 2023

Business-to-business (B2B) marketing has come a long way in the past few years, and as we look ahead into 2023, it's crucial for businesses to stay on top of the latest trends, strategies, and technologies to remain competitive. Whether you're new to B2B marketing or a seasoned pro, keeping up with the latest resources and best practices is essential. In this week's roundup, we've curated a list of the latest and most informative resources to help you stay up to date on B2B marketing.

Data Analytics: How Bonneville Bay Area Uses Data When Designing Digital Marketing Campaigns

Data drives business. However, simply having access to information doesn't give you actionable insight. There is a wealth of marketing data available, but the difference between a successful campaign and one that never takes flight is in data analytics.      Bonneville Bay Area leverages the power of data analytics to design digital marketing campaigns for its clients. Let's look into why gathering the right data, having the expertise to understand what it reveals, and understanding how to leverage those insights for digital marketing campaigns are key differentiators for success. 

Weekly Roundup: The Latest Buzz on ChatGPT

ChatGPT is an important breakthrough in the field of artificial intelligence as it has revolutionized the way computers understand and generate human language. This week's roundup highlights the latest buzz on this fastmoving technology.