Wondering how your personal injury firm can stand out in a saturated market? The solution is to boost your marketing efforts with data-driven digital marketing. Digital advertising has been known to increase brand lift by at least 31% and ROI — by how much depends on the initiative. For instance, email generates an average ROI of $36 for every $1, social media marketing generates on average 95% (with more than a quarter reporting 150% or more), and pay-per-click (PPC) generates 200%.
Despite a chaotic automotive market, radio continues to reach a broad range of consumers who are in the market for either a new or used vehicle. And when radio is combined with digital, the results are even more impactful. This week’s roundup focuses on automotive marketing industry insights, and how to create a winning strategy to reach more consumers.
Broadcast radio ad spend saw double-digit growth last year. And marketers are catching on to the fact that spreading their ad dollars around is the way to go. Digital video has exploded. As brands are looking to video to get their messages in front of more viewers, no screen is too big or small.
OTT continues to expand in the market, and worldwide subscriptions to popular channels has nearly doubled from just four years ago. YouTube continues to disrupt the market, announcing that they added thousands of ad-supported TV shows for free. As OTT and video continue to make waves in the advertising world, how are you incorporating this into your marketing? Read on for more news from around the web, plus marketing tips from the experts, in this installment fo our weekly roundup.
As more and more homeowners and buyers are looking to inhabit live-work spaces, the construction and home improvement industry is moving full steam ahead. However, the industry is facing several hurdles, such as material costs, inflation, and labor shortages.
People from different cultures experience the world in different ways, including the way they experience your ads. If you want to tailor your ads to a specific demographic, you must consider cultural nuances during the process. In this week’s roundup, we dive into diversity reach and how radio plays an integral part.
Consumers are increasingly experiencing emotional connections to brands they love...and those they feel don’t understand them. (A double-edged sword!) Fewer consumers feel that brands are getting it right when it comes to listening to their needs and personalizing their interactions in the digital media landscape. Marketers that are getting it right are harnessing data and adjusting their messages accordingly. Read more about how this affects your advertising strategy in this week’s roundup of marketing news.
When it comes to branding, many marketers understand its importance but are faced with the challenge of demonstrating positive ROI to the people holding the purse strings. Marketers who are focused on the long-term effects of branding and advertising see a lift in brand awareness, and ultimately sales. This week’s roundup of news from around the web shows the importance of branding, even when advertising to a primed audience, how audio is making strong brand connections, and tips on how to measure the ROI of your branding efforts. Enjoy!
As fun as it is to read about mega marketing deals leading up to Super Bowl Sunday each year, we’re here to bust a myth. You don’t need to spend a gazillion dollars on ONE ad to make an impact with your target audience! Integrated campaigns can have the reach you need to effectively parlay your marketing dollars into a winning strategy. Check out these articles in our weekly roundup to learn more.
Change has always affected marketing in a drastic way. One day you are with the times, the next your strategy is outdated. Marketing in 2022 with be no different. Radio continues to give advertisers the best platform to promote their brand and create an emotional connection with consumers. Cross-targeting the broad audiences of Gen Zers and Millennials with social media and podcasts strengthens brand awareness and engagement – which is crucial because recent studies show that brand trust is the deciding factor in whether consumers make a purchase. Even if you have all of your marketing ducks in a row, how will you measure the ROI of brand awareness? Read on to discover the answer to this question and more in this week's roundup of marketing news from around the web.
