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Weekly Roundup: Are You Targeting the Right Audience?

Weekly Roundup Are You Targeting the Right Audience? Radio is the soundtrack to our lives, and more consumers are getting on the road to attend events...which can mean stronger reach for your radio ads. With all the focus on GenZ, one affluent group may be the biggest underdog. But how do you know if you’re targeting the right audience? Answers to this and more in our latest weekly roundup. 

Radio Rides with Americans Returning to Entertainment Outside the Home. - Inside Radio 

Many Americans continue to be cautious about going to the movies, concerts, and indoor venues, such as museums. Morning Consult’s Return to Normal Tracker, however, found 62% of adults were comfortable going to the movies, 52% a concert, 57% an amusement park and 67% a museum.   

As Americans increase their activities outside the home, radio is the on-the-go medium that entertains them while they travel to and from these and many other entertainment venues. >> READ MORE  

Radio Reaches an Underserved and Wealthy Consumer Group – Radio Matters 

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers. >> READ MORE 

What Does it Mean to Reach the Right Person at the Right Time? – Bonneville Bay Area  

Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey.  

Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. For example, someone who just bought a home may be considering home insurance or new furniture. However, someone who has owned a home for many years may be looking to  remodel. Those consumers' behaviors will be different. 

By taking the buyer's journey into consideration, brands are able to create advertisements that speak to their target audience's needs, with the right message at the right time. >> READ MORE 

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

Weekly Roundup: The Guide to B2B Marketing in 2023

Business-to-business (B2B) marketing has come a long way in the past few years, and as we look ahead into 2023, it's crucial for businesses to stay on top of the latest trends, strategies, and technologies to remain competitive. Whether you're new to B2B marketing or a seasoned pro, keeping up with the latest resources and best practices is essential. In this week's roundup, we've curated a list of the latest and most informative resources to help you stay up to date on B2B marketing.

Data Analytics: How Bonneville Bay Area Uses Data When Designing Digital Marketing Campaigns

Data drives business. However, simply having access to information doesn't give you actionable insight. There is a wealth of marketing data available, but the difference between a successful campaign and one that never takes flight is in data analytics.      Bonneville Bay Area leverages the power of data analytics to design digital marketing campaigns for its clients. Let's look into why gathering the right data, having the expertise to understand what it reveals, and understanding how to leverage those insights for digital marketing campaigns are key differentiators for success. 

Weekly Roundup: The Latest Buzz on ChatGPT

ChatGPT is an important breakthrough in the field of artificial intelligence as it has revolutionized the way computers understand and generate human language. This week's roundup highlights the latest buzz on this fastmoving technology.