Bay Area Marketing & Advertising Blog 

All Posts

Weekly Roundup: Are You Targeting the Right Audience?

Weekly Roundup Are You Targeting the Right Audience? Radio is the soundtrack to our lives, and more consumers are getting on the road to attend events...which can mean stronger reach for your radio ads. With all the focus on GenZ, one affluent group may be the biggest underdog. But how do you know if you’re targeting the right audience? Answers to this and more in our latest weekly roundup. 

Radio Rides with Americans Returning to Entertainment Outside the Home. - Inside Radio 

Many Americans continue to be cautious about going to the movies, concerts, and indoor venues, such as museums. Morning Consult’s Return to Normal Tracker, however, found 62% of adults were comfortable going to the movies, 52% a concert, 57% an amusement park and 67% a museum.   

As Americans increase their activities outside the home, radio is the on-the-go medium that entertains them while they travel to and from these and many other entertainment venues. >> READ MORE  

Radio Reaches an Underserved and Wealthy Consumer Group – Radio Matters 

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers. >> READ MORE 

What Does it Mean to Reach the Right Person at the Right Time? – Bonneville Bay Area  

Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey.  

Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. For example, someone who just bought a home may be considering home insurance or new furniture. However, someone who has owned a home for many years may be looking to  remodel. Those consumers' behaviors will be different. 

By taking the buyer's journey into consideration, brands are able to create advertisements that speak to their target audience's needs, with the right message at the right time. >> READ MORE 

Don’t miss a single blog! Subscribe to the Bonneville Bay Area blog here, and get the latest updates from around the web sent straight to your inbox!    

We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:  

Contact Us | Bonneville Bay Area

Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

Weekly Roundup: Holiday Marketing Guides From Your Favorite Platforms

Check out this week's roundup to learn more about how to improve your marketing plans this holiday season with Guides from LinkedIn, Meta, and TikTok.

Innovative Ways to Stay Top of Mind During a Seasonal Downturn

Staying top of mind year-round is crucial for businesses who want to stay competitive in their industry. This requires constant marketing efforts, even during months when it doesn't feel like there are many opportunities to reach new customers. Rather than becoming complacent during a seasonal lull, it’s an opportunistic time to evaluate current strategies and refocus your message to attract leads. This translates to being more creative with your marketing efforts.

6 Types of Digital Advertising that Pair Well with Radio

When it comes to marketing, there are a lot of different strategies that you can use. You can try one approach and see how it goes, or mix and match different strategies to create a well-rounded plan.