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Weekly Roundup: Are You Targeting the Right Audience?

Weekly Roundup Are You Targeting the Right Audience? Radio is the soundtrack to our lives, and more consumers are getting on the road to attend events...which can mean stronger reach for your radio ads. With all the focus on GenZ, one affluent group may be the biggest underdog. But how do you know if you’re targeting the right audience? Answers to this and more in our latest weekly roundup. 

Radio Rides with Americans Returning to Entertainment Outside the Home. - Inside Radio 

Many Americans continue to be cautious about going to the movies, concerts, and indoor venues, such as museums. Morning Consult’s Return to Normal Tracker, however, found 62% of adults were comfortable going to the movies, 52% a concert, 57% an amusement park and 67% a museum.   

As Americans increase their activities outside the home, radio is the on-the-go medium that entertains them while they travel to and from these and many other entertainment venues. >> READ MORE  

Radio Reaches an Underserved and Wealthy Consumer Group – Radio Matters 

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers. >> READ MORE 

What Does it Mean to Reach the Right Person at the Right Time? – Bonneville Bay Area  

Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey.  

Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. For example, someone who just bought a home may be considering home insurance or new furniture. However, someone who has owned a home for many years may be looking to  remodel. Those consumers' behaviors will be different. 

By taking the buyer's journey into consideration, brands are able to create advertisements that speak to their target audience's needs, with the right message at the right time. >> READ MORE 

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

Weekly Roundup: Battle Inflation with Digital Marketing

It may seem counterintuitive, but increasing your marketing ad spend can actually help you combat inflation woes. Americans are finding they need to make more money to keep up with the cost of rising goods, causing them to tighten their wallets. So how can you break through the chatter and show them you’re worth their hard-earned dough? Digital marketing.  

Meet the OG's of Influencer Marketing

Radio influencers have been around since 1906, when Reginald Fessenden, a Canadian voice, produced a one-hour talk show and music. Today, radio is uniquely personal and invokes listeners' imaginations by creating mental images around broadcast sound. Radio is the soundtrack to our lives, and creates an emotional connection that other advertising mediums simply cannot recreate.  

Weekly Roundup: Radio Dominates as the Top Reach Medium

When it comes to reaching consumers in the car, on the go, and close to the point of purchase, radio dominates. Recent data shows that radio retains its dominance as the top reach medium and attracts a more diverse audience. And when you incorporate diversity reach into an integrated marketing strategy that combines radio, digital, and influencer marketing, you’ll see an exceptional ROI from your efforts. Learn more as you peruse our weekly roundup.