In this week's roundup, we explore the intricate realm of AI utilization for marketers, delving into essential do's and don'ts and uncovering the art of seamlessly integrating artificial intelligence to create an organic feel. Read on to gain valuable insights from around the web on how marketers can navigate this innovative landscape, shaping strategies that not only harness the power of AI but also resonate authentically with their target audience.

Google's update targets spam, but markets can still use AI to create content - Business News Daily

Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes.

The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce low-quality content. Marketers can still use ChatGPT to draft content, but shouldn’t publish the raw output from these tools, according to Lily Ray, vice president of SEO strategy and research at Amsive. READ MORE 

The Role of Artificial Intelligence in Marketing – Sprout Social

The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.  READ MORE  

How to Design an AI Marketing Strategy - Harvard Business Review

Small business marketing today typically focuses on establishing a strong online presence, but your options aren’t limited to just the web. Figuring out how to best reach new customers, connect with former ones and maintain long-term relationships with buyers will look different for every small business, depending on their goals, budget, target audience and product. Optimizing your marketing strategy, even if you are just starting out, is one of the keys to success. Keep reading for some of the best strategies for your small business marketing. READ MORE 

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