Marketing is an ever-changing industry, and the key to success is continuous learning and skill development. This week's compilation features information on some of the most noteworthy free online marketing courses, the best marketing resources, and the most critical marketing skills to master to help you stay ahead of the competition in 2023.
This week's weekly roundup highlights the future of digital marketing with a focus on personalization, automation, and the use of artificial intelligence (AI). These technologies will allow companies to reach their target audience more effectively and drive business growth. Click on the links to learn more!
In this week's weekly roundup we will "roundup" the year with some of our most popular blog posts. If you have ever questioned what the most effective way to identify your customer needs is, or what's the difference between reach and impressions... read below.
If you are asking yourself questions like: "What are the best strategies for increasing brand recognition in the coming year?" or "What steps can I take to ensure that my brand stands out and is easily recognizable in the marketplace?" Then this week's weekly roundup is for you. Below we explore different ways businesses can utilize the web, social media, and radio to help achieve branding goals.
As consumer preferences evolve due to social influences, digital marketers are using AI to reach, retain and engage customers in a more personalized manner. This week's weekly roundup examines how AI has significantly impacted digital marketing, enabling businesses and marketers to manage and analyze large amounts of consumer data without human intervention.
Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers. This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.
Ad frequency. Audience engagement. Purpose-driven marketing. There’s a lot swirling around when it comes to your marketing. When considering which route to take, a holistic, integrated marketing approach covers all bases. In this week’s roundup, we dig into some of these tactics, and show you which secret marketing strategy beats billboards every time.
By fully understanding the buyer's journey of your target customers and marketing specifically to each stage of the journey, you can substantially increase your ROI and build a better marketing strategy.
It's easy to put off the task of defining your target audience but the effects can be detrimental. Below is a roundup of articles that will help you identify your audience, how to reach them, and how to get them to convert into a paying customer.
It may seem counterintuitive, but increasing your marketing ad spend can actually help you combat inflation. Americans are finding they need to make more money to keep up with the cost of rising goods, causing them to tighten their wallets. So how can you break through the chatter and show them you’re worth their hard-earned dough? Digital marketing.