Bay Area Marketing & Advertising Blog 

All Posts

Weekly Roundup: Branding Trends for 2024

Untitled design (31)

Welcome to this week's roundup, where we delve into the artistry of brand storytelling and the strategic nuances that are reshaping the landscape of modern branding. In this roundup, we will dissect the compelling interplay of nostalgia, mascot branding, how to utilize animation to capture attention, and more. Read on to learn more!

22 Examples of Nostalgia Marketing that Make Customers Feel Good - Hubspot

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know works. <<<READ MORE>>> 

Mascot Logos: Unleashing the Branding Magic - Inkbot Design

In the bustling realm of modern branding, a unique and vibrant protagonist has been silently stealing the show – mascot logos. From sports teams to tech titans, fast food to financial services, these friendly faces are working their magic on the global stage, adding depth and personality to brands worldwide.

Let me drop a little secret here: Mascot logos aren't just about fun and games – they're powerful, strategic tools in branding. They've become integral brand ambassadors, embodying a company's spirit while serving as a memorable, relatable symbol to audiences. Think of the most memorable ones: the Twitter bird, the Michelin Man, or the famous Planters' Mr Peanut. These mascots are practically celebrities within their respective industries, aren't they? <<<READ MORE>>>

The 8 Best Brand Design Trends for 2024 - Linearity

Keeping a brand relevant is a constant and ongoing challenge.

Branding has to do a lot of heavy lifting—it has to be unique, it has to be relatable, it has to communicate your brand’s mission, purpose, identity and more.

There is so much that goes into modern brand identity design. You have the visual identity of your brand, which includes the logo, color palette, and graphic elements, and how these are used and represented in your marketing materials and products. Then you have the brand voice and the way in which your brand communicates with the world. <<<READ MORE>>> 

 

Don’t miss a single blog! Subscribe to the Bonneville Bay Area blog here, and get the latest updates from around the web sent straight to your inbox! 

We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

Contact Us | Bonneville Bay Area

Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

Recent Posts

Improving how you use your CRM can significantly enhance your business

Customer Relationship Manager Things to Know by; Markey Daniels

Weekly Roundup: The Effects of Googles Search Antitrust Case

Dive into the latest developments shaking the foundations of the tech industry as Google faces a pivotal antitrust ruling. From the potential reshaping of the search market to the implications for digital advertising and emerging competitors, this landmark case could mark a turning point in how Big Tech operates. Join us as we explore the key outcomes of this ruling and what it means for the future of search, competition, and innovation in the digital landscape. Keep reading to stay informed on the latest in tech and regulatory trends.

Weekly Roundup: How To Successfully Market Your Home Improvement Business In 2024

In the ever-evolving realm of home improvement, staying ahead of the curve is crucial for businesses looking to thrive. As we embrace the challenges and opportunities of 2024, the landscape of marketing for home improvement ventures has shifted significantly. Gone are the days of relying solely on traditional methods; today, success lies in harnessing the power of innovation and adapting to the latest trends. Whether you're a seasoned contractor or a budding entrepreneur, understanding the intricacies of modern marketing techniques is paramount to carving out your niche in this competitive industry. Join us as we delve into the strategies, tools, and tactics that will elevate your home improvement business to new heights in 2024 with articles from around the web.