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Weekly Roundup: How Customers Feel About Their Online Privacy

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In this week's exploration of the digital realm, we delve into the evolving landscape of customer sentiments regarding online privacy and strategies that businesses can adopt to instill confidence in users about the protection of their data. As online interactions become more integral to our daily lives, the concerns surrounding the security of personal information wield significant influence over how customers engage with and view online services. Read on learn more.

 

People Take Their Privacy More Seriously Than You'd Expect - Brands Should Too - Google Think

Imagine your personal information was stolen in a corporate data breach. You’d probably feel some combination of anger, frustration, and mistrust.

Now imagine you’re browsing a company’s website and you feel the site is providing a poor privacy experience. How would you react?

According to new research by Google and Ipsos, people in a similar hypothetical situation feel roughly the same about these two scenarios in at least one crucial respect — they’re less likely to trust a brand with their personal data. For businesses, that means the negative impact of providing a poor privacy experience is almost as severe as that of a data breach. READ MORE 

Data Privacy and Security Worries are On The Rise, While Trust Is Down – Deloitte

Consumers are increasingly concerned about being “hacked and tracked” through their tech devices. Nearly six in 10 respondents to our survey worry that their devices are vulnerable to security breaches (for example, hackers stealing personal data), and the same number are concerned that organizations or people could track them through their devices (figure 4.1). The concerns are elevated considerably from what we found in our 2022 survey. READ MORE  

12 Ways To Assure Your Customers That Their Data Is Protected - Forbes

In recent years governments across the globe have been creating new data privacy regulations that businesses must follow. But keeping up with emerging and evolving laws isn’t the only challenge for businesses when it comes to collecting and protecting data. They also have to ensure their policies and practices meet the expectations of the most important stakeholders of all: their customers. READ MORE 

 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

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Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

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