The landscape of marketing is ever-evolving, and as we step into 2024, a new wave of trends is reshaping the industry. This weekly roundup includes articles about some of the hottest marketing topics to keep in mind as we move into 2024. Read on to stay informed and prepare your business for the marketing landscape of tomorrow!
Data Privacy in 2024: Current Insights and Trends - LinkedIn
Marketing was once a relatively straightforward profession, though far from easy or simple. However, there used to be some clarity in defining the boundaries of the role, particularly when it came to communications. But as the digital age burgeoned, the marketing landscape underwent a rapid transformation, with a proliferation of options and the emergence of new challenges, especially in the realm of data privacy. >> READ MORE <<
What is customer experience (CX)? – Hootsuite
Customer experience is not just a set of actions. It also focuses on feelings. How do your customers or prospective customers feel about your brand? At every customer touchpoint, you can improve—or destroy—how your customers feel about you. So there are important decisions to make at each touchpoint, and those decisions influence how successful your business will be as a result. >> READ MORE <<
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign - Data Box
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
- So Your Last Radio Ad Didn't Work? Here's Where You May Have Gone Wrong & How to Fix It
- Unleash the Power of Radio Advertising Through Integrated Campaigns
- Weekly Roundup: Reaching the Right Customer at the Right Time with Radio + Social Media
Vanity metrics are metrics that look good on the outside. But, they do little to help inform your strategy or encourage conversion.
Think of vanity metrics as shining stars in your portfolio – they shine bright so they look good to you as well as others observing your business. In reality, though, those shining stars don’t contribute much to your business growth. >> READ MORE <<