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Weekly Roundup: It's Never Too Early To Prepare For The Holidays

Weekly Roundup - Its Never Too Early to Prepare for the HolidaysAs we head into the holiday shopping season, retailers are looking to engage with shoppers earlier than in past seasons. This is due mainly to persistent kinks in supply chains, labor shortages, and shipment delays for online orders. The name of the game for Holiday 2022 is preparation. This week's roundup of news from around the web offers marketing insights to help you prepare for the season ahead.  

How Holiday Marketing Can Help Enhance your Brand Image - Entrepreneur

This is the time of year when marketers and marketing strategists start talking about little else but winning holiday marketing strategies. It is easy to dismiss holiday marketing as a purely seasonal activity, but brands that take that view may be missing out. Holiday marketing offers excellent opportunities for brand building that stand the test of time and can support a brand throughout the following year. <<<Read More>>>


How To Boost Sales With Holiday SMS Marketing - Marketing Dive

You probably have your holiday email blast ready to go. Or at least you have an idea of what it should be considering the retail season kicks off earlier and earlier each year. However, while the subject lines are catchy, the graphics engaging, and the sales “too good to pass up,” email is only a fraction of the battle. In 2022, you need to meet your audience where they spend most of their time – on their phones.  <<<Read More>>> 


Nine Ways To Make Your Holiday Marketing Stand Out From Years Past - Forbes

As they plan for this year's holiday season, many business leaders are looking for something new to shake up their current marketing routine. It’s easy for holiday marketing to grow stale, especially when relying on old gimmicks or traditional strategies of years past. To stand out among the sea of other eager businesses looking to increase sales, companies will have to think a bit more creatively. <<<Read More>>>


What is the Buyer's Journey, and How Should it Affect Your Marketing Strategy? - Bonneville Bay Area 

An understanding of the buyer's journey is critical to the way a business interacts with its audience. Without a clear understanding of the buyer's journey, a business can waste a great deal on ad spend without ever really connecting with their consumers. Having a clear understanding of the buyer's journey and its relation to the consumers you are trying to reach will help you tailor your marketing materials to activate your target consumer. <<<Read More>>> 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

Weekly Roundup: Consumers Are Spending More Time with Radio 
3 Critical Components of Recruitment Marketing in the Bay Area 
The Secret to Moving Customers from Consideration to Decision 

Bonneville Bay Area
Bonneville Bay Area
Subscribe to the Bonneville Bay Area blog to find all sorts of Bay Area marketing trends, tips, best practices, and advice. It’s a resource for business owners and marketers who are looking for an extra competitive edge. We hope you learn something, enjoy!

Recent Posts

Weekly Roundup: Holiday Marketing Guides From Your Favorite Platforms

Check out this week's roundup to learn more about how to improve your marketing plans this holiday season with Guides from LinkedIn, Meta, and TikTok.

Innovative Ways to Stay Top of Mind During a Seasonal Downturn

Staying top of mind year-round is crucial for businesses who want to stay competitive in their industry. This requires constant marketing efforts, even during months when it doesn't feel like there are many opportunities to reach new customers. Rather than becoming complacent during a seasonal lull, it’s an opportunistic time to evaluate current strategies and refocus your message to attract leads. This translates to being more creative with your marketing efforts.

6 Types of Digital Advertising that Pair Well with Radio

When it comes to marketing, there are a lot of different strategies that you can use. You can try one approach and see how it goes, or mix and match different strategies to create a well-rounded plan.