Every year marketing departments are under constant pressure to improve their performance and prove the ROI of their efforts. Credit union marketers are no exception. In the past, credit unions successfully reached customers through offline marketing methods. There was little progress towards digitization, leading to a lack of solid digital marketing strategies.
Personalizing your digital marketing campaigns is the key to your success as irrelevant marketing messages are quickly dismissed, ignored, deleted, or worse, blocked. You must show the targeted recipient that you know something about their interests, preferences, or needs to capture their attention. Then you have to keep them engaged with relevant content and communication.
Financial expertise cannot be replaced, even in the age of DIY investing. That can be a tough sell to the younger generation who've grown up with technology, apps, and how-to videos on virtually every subject. However, not all is lost. Financial planners can earn the trust of Gen-Z, but they must understand how they spend their free time in order to win them as clients.
Technology has changed how we view programming previously available only over broadcast networks and cable. It has allowed us to sever ties with cable companies and instead pick and choose our content providers. Today, viewers can use their computers, phones, and televisions to watch a wide variety of movies, shows, and video content via OTT and CTV.
A college degree was once seen as the key to a comfortable, middle class life. Better jobs with more opportunities were linked to two, four, or more years of costly study.
GenZ is rethinking what its path to success should be. For generations, young adults were told that a traditional college education was the key to acquiring a good job, ensuring career progression, and achieving financial stability. The reality belies the sentiment. GenZers have repeatedly heard millennials lament that upon graduation, there were not only the promised jobs, but they were facing crushing debt from the exorbitant tuition.
The demographics of college campuses have changed. Once heavily populated by fresh high school graduates wanting to continue their education before entering the workforce, today's college recruits are represented by a variety of ages and backgrounds. Enrolling for a myriad of reasons, each student is also looking for a unique experience.
Higher education continues to grapple with digital transformation. Without understanding how your digital marketing translates to increased enrollment, acquiring the budget for high-quality marketing tools can be challenging.
Online college is far from a new concept. In its genesis, online marketing for higher education targeted adults working full-time who wanted to continue their education at night and on weekends. Students just out of high school were more interested in the typical college experience. However, the pandemic changed that.
Even as the home renovation market booms, it can be challenging to acquire high-end remodeling projects that will naturally net bigger profit margins. Decades ago, all you needed was an ad on the radio or even word of mouth to attract customers. Now that there's so much more competition, integrating digital advertising into your marketing mix is a must.