Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.
A marketing strategy that only uses a single channel typically only has a purchase rate of around 3%. With an integrated marketing strategy of three channels or more, that number climbs to 12.43%! Data also shows that the success of integrated marketing campaigns increases from year to year.
Any good contractor knows that the right tools make the job much easier. The same goes for growing your home improvement business. Whether you are just starting out or have been in the business for years, a hammer doesn't drill a hole and you need customers to make a living. What has changed in the industry is the way customers are looking for you. For most, finding a good contractor starts with a thorough online search and reading reviews which is why your digital presence matters.
Influencer marketing using broadcast and digital drives impressive results for Bay Area marketers. Eighty-nine percent of marketers surveyed reported that they realized the same or better ROI from influencer marketing as compared to other platforms. That is attributable to 49% of customers that rely on recommendations of influencers to make purchasing decisions.
Contrary to what some media pundits may think, radio as a medium continues to thrive. In fact, people are consuming more terrestrial and digital radio than ever before. This rising consumption enriches the marketing opportunity that radio provides companies, as radio remains one of the most cost-effective ways to generate reach and frequency.
Despite the rumor that direct mail marketing will disappear in the coming years, it still has many effective components. First and foremost, it's interactive and personal, which is appealing to many consumers. Not to mention research shows that 70% of consumers feel more valued with direct mail.
Handling the challenges of COVID-19 has been tricky for brands, especially those that rely on humorous ads. During the initial surge of cases, playful brands like Wendy's and Denny's went dark on social media for several weeks. Coors Light pulled its "Working Remotely" ad before it even aired for fear of appearing insensitive about the current situation.
Welcome to this weeks roundup! As the digital realm continues to evolve at a rapid pace, staying ahead of the curve in content creation and distribution strategies is paramount for businesses striving to make an impact. In this blog series, we'll explore the latest trends, innovations, and best practices shaping the content marketing sphere this year. From cutting-edge technologies to tried-and-true techniques, join us as we uncover the strategies driving success in 2024 and beyond.
In this week's roundup, we explore the intricate realm of AI utilization for marketers, delving into essential do's and don'ts and uncovering the art of seamlessly integrating artificial intelligence to create an organic feel. Read on to gain valuable insights from around the web on how marketers can navigate this innovative landscape, shaping strategies that not only harness the power of AI but also resonate authentically with their target audience.
In this week's roundup, we delve into how small businesses can market themselves. Read on to learn more.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.