Bay Area Marketing & Advertising Blog 

Bonneville Bay Area

Bonneville Bay Area

Subscribe to the Bonneville Bay Area blog to find all sorts of Bay Area marketing trends, tips, best practices, and advice. It’s a resource for business owners and marketers who are looking for an extra competitive edge. We hope you learn something, enjoy!

Recent Posts:

Is Radio Worth It for Solar Roofing Companies?

Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.

7 Ways to Reach the Modern Homeowner with an Integrated Marketing Strategy

A marketing strategy that only uses a single channel typically only has a purchase rate of around 3%. With an integrated marketing strategy of three channels or more, that number climbs to 12.43%! Data also shows that the success of integrated marketing campaigns increases from year to year.

6 Proven Strategies to Promote Your Home Improvement Business

Any good contractor knows that the right tools make the job much easier. The same goes for growing your home improvement business. Whether you are just starting out or have been in the business for years, a hammer doesn't drill a hole and you need customers to make a living. What has changed in the industry is the way customers are looking for you. For most, finding a good contractor starts with a thorough online search and reading reviews which is why your digital presence matters.

On-Air Influencer Spotlight: Fernando

Influencer marketing using broadcast and digital drives impressive results for Bay Area marketers. Eighty-nine percent of marketers surveyed reported that they realized the same or better ROI from influencer marketing as compared to other platforms. That is attributable to 49% of customers that rely on recommendations of influencers to make purchasing decisions.

Stats that Show Radio is as Relevant as Ever

Contrary to what some media pundits may think, radio as a medium continues to thrive. In fact, people are consuming more terrestrial and digital radio than ever before. This rising consumption enriches the marketing opportunity that radio provides companies, as radio remains one of the most cost-effective ways to generate reach and frequency.

4 Ways Digital Marketing Can Boost Your Direct Mail Results

Despite the rumor that direct mail marketing will disappear in the coming years, it still has many effective components. First and foremost, it's interactive and personal, which is appealing to many consumers. Not to mention research shows that 70% of consumers feel more valued with direct mail.

Is Humor Right for Your Brand's Creative Right Now?

Handling the challenges of COVID-19 has been tricky for brands, especially those that rely on humorous ads. During the initial surge of cases, playful brands like Wendy's and Denny's went dark on social media for several weeks. Coors Light pulled its "Working Remotely" ad before it even aired for fear of appearing insensitive about the current situation.

    Recent Posts

    Weekly Roundup: The Top 10 Content Marketing Trends for 2024

    Welcome to this weeks roundup! As the digital realm continues to evolve at a rapid pace, staying ahead of the curve in content creation and distribution strategies is paramount for businesses striving to make an impact. In this blog series, we'll explore the latest trends, innovations, and best practices shaping the content marketing sphere this year. From cutting-edge technologies to tried-and-true techniques, join us as we uncover the strategies driving success in 2024 and beyond.

    Weekly Roundup: AI's Role in Your Marketing Strategy

    In this week's roundup, we explore the intricate realm of AI utilization for marketers, delving into essential do's and don'ts and uncovering the art of seamlessly integrating artificial intelligence to create an organic feel. Read on to gain valuable insights from around the web on how marketers can navigate this innovative landscape, shaping strategies that not only harness the power of AI but also resonate authentically with their target audience.

    Weekly Roundup: How to Market Your Small Business

    In this week's roundup, we delve into how small businesses can market themselves. Read on to learn more.