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Weekly Roundup: More Industries Are Making the Shift to Connected TV + How to Take Advantage of Video Marketing

Weekly Roundup - Its Never Too Early to Prepare for the HolidaysIt’s no secret that connected TV (CTV) advertising is having a moment. However, the rise in popularity shows no signs of slowing down. Major industries (think travel and big pharma) are shifting ad spend to CTV in hopes of capturing a more targeted audience. Our latest weekly roundup explores how connected TV is one of the fastest-growing channels of 2021 (and beyond), and how you can implement video into your digital advertising strategy. Enjoy!  

A Bigger (And Earlier) Holiday Ad Season Could Be In Store For Radio In 2021. - Inside Radio 

The job of forecasters has never been easy, but this year may be particularly difficult as experts try to determine how consumers will spend during the upcoming holiday season. Current indications signal it could be a good year for holiday retail ad spending. And the first holiday retail ads could show up well before the traditional start of the holiday season. <<<Read More>>>  

More Industries are Looking at Nonmobile, Thanks to CTV – eMarketer 

The emerging popularity of connected TV (CTV) advertising is the primary reason nonmobile ad spending is no longer losing share. As the center of the home for many families, these large, nonmobile screens are now a booming channel for digital ad spending. 

CTV ad spending will increase by 48.6% this year to reach $13.41 billion. Spending on CTV will continue to grow faster than on mobile (and overall nonmobile) for at least the next several years. 

Travel, healthcare, and pharma industries are the friendliest to nonmobile ad spending. This year, healthcare and pharma will allocate 42.9% of their digital ad budget to bigger screens, and travel’s 41.1% will also far exceed the national average. Retail, however, will spend by far the most on nonmobile ($16.68 billion). <<<Read More>>> 

How Connected TV Is One of the Fastest Growing Channels in 2021 – Insider Intelligence 

Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.  

Not only has CTV advertising grown throughout the pandemic, but it also rose at rates that were among the fastest for any significant sector of the US digital ad market, thanks in part to the expanded availability of its offerings with scaled targeting through programmatic buying options. <<<Read More>>> 

How Does Video Fit Into Digital Advertising? - Bonneville Bay Area 

Video marketing has skyrocketed over the years, and a growing number of businesses are doing what they can to use it in their marketing plans. As of 2020, 85% of businesses use video as a marketing tool, according to HubSpot's State of Video Marketing report. One of the key advantages of video is that you can use it in every stage of the buyer's journey, from attracting people's attention to the time they make a purchase. 

If you want to take full advantage of video marketing for your business, it's important to first understand the kinds of video ads you can use. <<<Read More>>> 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:  

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Digital ROI: Understand Digital Metrics and how this leads to Positive ROI 
Weekly Roundup: Connected TV Ad Spend is Still Growing, Subscription-based vs. Ad-supported Video, and 5 Capabilities a Good Vendor Must Have 

 

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

On-air Influencer Spotlight Info: Chris Jackson

Today's research shows that it would be a colossal mistake to overlook local influencers when advertising your brand. Using a radio influencer can help you reach your desired marketing objective, especially when you choose one that resonates with the Bay Area audience you intend to reach.

Weekly Roundup: Social Media - The Magic Formula for Holiday Success

Tis' the season to get social! Social media is an excellent way to engage new and existing customers throughout the buyer’s journey as we head into the holiday shopping season. Consumers aren’t abandoning their pandemic shopping habits, which means reaching them at multiple touchpoints is more crucial than in the past. Plus, we discuss the Elephant in the Room, Facebook aka Meta.  Dig into this week’s roundup of social media marketing news to discover how you can use this tactic to your advantage this holiday season.

Weekly Roundup: The Golden Age of Audio Is Now

Word on the street is that audio has entered a new Golden Age. With emerging formats, engaged audiences, and continuing tech innovations, radio has become more important to consumers. The Godfather of audio, terrestrial radio, still reaches twice the size of pure-play and podcasts. And the use of smart speakers is keeping listeners connected more than ever before. Read on for more findings in this week’s roundup of radio news from around the web.