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Weekly Roundup: The Golden Age of Audio Is Now

Weekly Roundup - Its Never Too Early to Prepare for the HolidaysWord on the street is that audio has entered a new Golden Age. With emerging formats, engaged audiences, and continuing tech innovations, radio has become more important to consumers. The Godfather of audio, terrestrial radio, still reaches twice the size of pure-play and podcasts. And the use of smart speakers is keeping listeners connected more than ever before. Read on for more findings in this week’s roundup of radio news from around the web.  

Audio At 'Beginning Of A Golden Age,' Experts Say. - inside Radio 

Driven by COVID, an expansion of available platforms, and continuing innovations in technology – audio has become more important to consumers, who are clearly in the driver's seat when it comes to news, podcasts, and other content. The consumer now has access to storytelling on many different platforms, so they can choose when, where, and how they want to consume it. <<<Read More>>> 

State of Audio – What's Next and What Advertisers Need to Know - Audacy 

With emerging formats and off-the-charts audiences, Audio has entered a new golden age. The popularity of podcasts and digital Audio, coupled with the steadfast reach of Radio, is opening new doors for content creators, listeners, and advertisers alike. But the trend to watch is how Audio is becoming part of our lives in exciting new ways, in new places, and on new devices that we couldn’t have imagined even a few years ago. 

If Radio is the older brother of digital Audio, it’s also the big winner. Radio continues to command an audience at least twice the size of pure-play services or podcasts. We’re seeing a remarkable resurgence of radio listening in the home, helped along by smart devices, Bluetooth speakers, and wireless headphones. 

To Improve Coverage In East Bay, Bonneville Turns To MaxxCasting System. - Inside Radio 

Bonneville International plans to deploy GeoBroadcast Solutions’ (GBS) MaxxCasting system for three FM stations in the San Francisco market. The company has filed a proposal with the Federal Communications Commission to use the system to modernize and upgrade its existing boosters signals for AC KOIT-FM (96.5), CHR “99.7 Now” KMVQ-FM, and adult R&B KBLX-FM (102.9).  

The goal is to provide greater coverage in the East Bay portion of the metro, which is notorious for reception problems caused by the terrain of the East Bay hills. <<<Read More>>> 

Stats that Show Radio is as Relevant as Ever – Bonneville Bay Area 

Traditional radio still accounts for 39 percent of audio consumption, more than double that of streaming platforms. Moreover, around 90 percent of Americans 12 or older listened to traditional radio at least once a week — a percentage that has remained roughly the same over the past decade. In 2020, that figure was 92 percent.  

Using local radio stations, marketers can target consumers effectively with personalized creativity designed to reach local listeners throughout the day. <<<Read More>>>  

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:   

Unleash the Power of Radio Advertising Through Integrated Campaigns 

7 Radio Advertising Secrets You'll Wish You Knew Sooner 

10 Reasons Radio is More Relevant Than Ever

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

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