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Weekly Roundup: How Radio, Digital, and Video Fit into Your 2022 Marketing Strategy


Change has always affected marketing in a drastic way. One day you are with the times, the next your strategy is outdated. Marketing in 2022 with be no different.

With advances in technology, changing consumer behaviors, and emerging formats, you can expect your marketing to continue to evolve at a rapid pace. Successful tactics are no longer mutually exclusive, rather a collaborative approach has been proven to work best. With this approach, marketers aren’t only setting the standard for what works best in business, but in all aspects of life. Read on for more about how you can achieve advertising success when merging traditional and digital tactics.

Note To Broadcast Sales: Consumers No Longer Think In Terms Of Radio Or TV, But Audio And Video. - Inside Radio

Radio is great for brand awareness, and with the right station, it can empower your digital strategy to reach customers on multiple channels. An omnichannel sales and marketing approach can drive sales and conversions long-term and increase your brand awareness.

People are consuming media differently and voraciously and that's opened up new and more opportunities to engage with them. When you're able to justify the multi-platform solutions that you're recommending to clients with real data that demonstrates the value, you put yourself in a position to close deals and set up renewals. <<<Read More>>>

Change Is Coming To Digital Advertising In 2022: Five Strategies For Online Ad Success - Forbes

What should your business do to become more successful in online advertising? With a well-researched plan, you’ll be prepared to meet your customers where they are and sell your solution with ease.

When social media platforms threaten algorithm changes and make tracking your success nearly impossible, a digital advertising strategy will save you from having to scrap your goals. 

These five strategies for digital advertising success will prepare your business for unexpected events in online advertising and enable you to keep reaching for your goals no matter what happens to the algorithm. <<<Read More>>>

How Does Video Fit Into Digital Advertising? - Bonneville Bay Area 

Video marketing has skyrocketed over the years, and a growing number of businesses are doing what they can to implement it. In fact, 85% of businesses use video as a marketing tool. One of the key advantages of video is that you can use it in every stage of the buyer's journey, from attracting people's attention to the time they make a purchase.

If you want to take full advantage of video marketing for your business, it's important to first understand the kinds of video ads you can use. <<<Read More>>>

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

Weekly Roundup: Financial, Auto, and Travel Industries Rebound Despite Hurdles 
Weekly Roundup: Ad Spend Is on the Rise 
The Best Way to Measure Your Radio Advertising Success 
10 Reasons Radio is More Relevant Than Ever 
Weekly Roundup: The Golden Age of Audio Is Now 


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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

Weekly Roundup: How to Market Your Small Business

In this week's roundup, we delve into how small businesses can market themselves. Read on to learn more.

A How To Guide on Recognizing and Fulfilling Consumer Needs

Research consistently demonstrates that organizations with a customer-centric approach enjoy a remarkable 60 percent higher profitability compared to their counterparts lacking significant customer focus. Prioritizing the understanding and fulfillment of customer needs not only establishes a robust customer base but also serves as a catalyst for sustained and increased sales.

Harmony in Diversity: The Resonance of The Best Throwbacks and R&B Radio in the African American Community

For over four decades, 102.9 KBLX has been synonymous with the finest Throwbacks and R&B sounds in the Bay Area. KBLX stands as a cornerstone in the African American community, an enduring institution that serves as a cultural hub, imparting knowledge, delivering news, providing entertainment, and empowering its cherished listeners.